OTHER PARTY FOR SPECIAL, INDIRECT, CONSEQUENTIAL, EXEMPLARY, PUNITIVE OR INCIDENTAL DAMAGES (INCLUDING LOST PROFITS OR GOODWILL, BUSINESS INTERRUPTION AND THE LIKE) RELATING TO THIS AGREEMENT, EVEN IF IT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
7. Indemnity. Licensee agrees to defend, indemnify, and hold harmless Licensor and its affiliates and each of their respective officers, directors, employees, agents, and representatives (“Licensor Indemnitees”) from and against all claims, suits, liabilities, damages, penalties, costs, losses, and expenses (including reasonable attorneys’ fees) (collectively, “Claims”) which may be suffered by or obtained against any Licensor Indemnitee, arising out of or in connection with any (i) use of the Licensed Names by Licensee, except for any claims that the Licensed Names when used as permitted under this Agreement infringe the U.S. trademark rights of any third party or (ii) breach of this Agreement by Licensee.
8. Infringement Proceedings
(a) Licensee shall promptly notify Licensor promptly after it becomes aware of any (i) infringement or unauthorized use or registration of the Marks by any third party or (ii) claim or allegation that the Marks infringe the trademarks of any third party. Licensor has the sole right (but not the obligation) to take any action with respect to the foregoing, and Licensee shall cooperate with Licensor in such regard.
9. Assignment. Licensee may not assign this Agreement without the prior written consent of Licensor in its sole discretion. Licensor may freely assign this Agreement.
10. Waiver. Waiver by Licensor of any breach of any condition or covenant of this Agreement by Licensee shall not be deemed a waiver of any subsequent breach of the same or any other condition of this Agreement.
11. Entire Agreement. This Agreement contains all agreements and understandings of the parties with respect to the subject matter of this Agreement. Each party acknowledges that no representations, inducements, promises or agreements have been made, orally or otherwise, by any party, or anyone acting on behalf of any party, which are not expressly embodied in this Agreement.
12. Governing Law. This Agreement shall be governed by and construed in accordance with the laws of New York. Any action to enforce the terms of this Agreement shall be brought in the United States District Court for the Southern District of New York or, if that court does not have subject matter jurisdiction, then in any court of competent jurisdiction in New York, and each Party hereby irrevocably consents to the exclusive jurisdiction and venue of such courts, and waives any defenses based upon improper venue, inconvenient forum or lack of personal jurisdiction.
13. Successors. In the event of a permitted assignment, this Agreement shall be binding upon and shall inure to the benefit of the parties to this Agreement and their respective permitted successors, representatives and assigns.