COMPENSATION DISCUSSION AND ANALYSIS
The Compensation Discussion and Analysis describes our executive compensation philosophy and programs, the compensation decisions the Compensation and Human Capital Committee has made under each program, and the considerations in making those decisions in 2021. In addition, the Compensation Discussion and Analysis focuses on the compensation of the Company's named executive officers listed below, whose compensation is set forth in the Summary Compensation Table and other compensation tables contained in the proxy statement.
The following discussion contains statements regarding future plans, performance targets and/or goals. This information is disclosed in the limited context of the Company compensation programs and should not be understood to be statements of management's expectations or estimates of results or other guidance. We specifically caution investors not to apply these statements to other contexts.
Executive Summary
Our Named Executive Officers
The following executive officers are the named executive officers whose compensation is discussed and disclosed in this Proxy Statement:
• | Boris Elisman, Chairman of the Board and Chief Executive Officer |
• | Neal V. Fenwick, Executive Vice President and Chief Financial Officer |
• | Thomas W. Tedford, President and Chief Operating Officer |
• | Cezary Monko, Executive Vice President, President, ACCO Brands Europe, Middle East and Africa |
• | Patrick H. Buchenroth, Executive Vice President, President, ACCO Brands International |
Mr. Tedford served as Executive Vice President, President, ACCO Brands North America through August 31, 2021 and as President and Chief Operating Officer for the remainder of 2021.
2021 Financial Performance Overview
Our Business. ACCO Brands designs, markets, and manufactures well-recognized consumer, school, technology and office products. Our widely known brands include AT-A-GLANCE®, Barrilito®, Derwent®, Esselte®, Five Star®, Foroni®, GBC®, Hilroy®, Kensington®, Leitz®, Marbig®, Mead®, NOBO®, PowerA®, Quartet®, Rapid®, Rexel®, Swingline®, Tilibra®, and TruSens®. Approximately 70 percent of our sales come from brands that occupy the No. 1 or No. 2 position in the product categories in which we compete. Our top 12 brands represented $1.5 billion of our 2021 net sales. We distribute our products through a wide variety of channels to ensure that our products are readily and conveniently available for purchase by consumers and other end-users, wherever they prefer to shop. These channels include mass retailers; e-tailers; discount, drug/grocery and variety chains; warehouse clubs; hardware and specialty stores; independent office product dealers; office superstores; wholesalers; contract stationers; technology specialty businesses; and our direct-to-consumer channel. Our products are sold primarily in the U.S., Europe, Australia, Canada, Brazil and Mexico.
We have transformed our business by investing in innovative branded consumer and technology products for use in schools, businesses and homes, both organically and through acquisitions. This change, and our investments and focus on growing channels, should enable us to continue to organically grow sales and increase profitability. At the same time, we are strategically managing declining customers and commoditized product categories, which remain important contributors to our profit and cash flow. Our top five customers represented 36 percent of our sales in 2021.
Our business is consumer- and brand-centric, product differentiated, and geographically diverse. Organically, we have grown our PowerA® video gaming accessories, Kensington® computer accessories and Leitz and Rexel European range of shredders and organization product offerings. ACCO Brands