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LOB INITIATIVES – MORTGAGE
Action
Initial
Results
Expand Retail, Broker, and Correspondent
channels while enhancing Consumer Direct
-
113 net new retail loan officers (155% of YTD
goal)
-
425 net new broker and correspondent
relationships (177% of YTD goal)
-
$2.1B bank referred production (162% of YTD goal)
-
Consumer Enhancements include:
-
Process and workflow improvements resulting
in significant service level improvements
-
Installation of new voice response technology
and CTI screen pop tools has led to more than
40% of customer service
calls being handled
by the automated solution
-
Strategies include the successful introduction
of Bundled Settlement Services,
comprehensive targeted marketing
campaigns, a relocation service and
expanded hours of operation. The result has
been a 22% conversion ratio (from referrals to
mortgage applications).
Launch out of footprint sales of mortgage and
home equity
-
Significantly ramped up out of footprint sales
force and are on track to meet goals of numbers
of new customers.
-
Have been successful with
the home equity
product in the markets it has been rolled out
within the Retail channels; major roll-out is
expected by year end.
Long Term Growth Rate Target: 8 – 10%
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