First Financial 8K Regulation FD Disclosure | SEC 10 Nov 10

Exhibit 99.1

First Financial Holdings, Inc.

Nasdaq: FFCH | As of September 30, 2010

The Private Securities Litigation Report Act of 1995 provides a "safe harbor" for certain forward-looking statements. This presentation contains forward-looking
statements with respect to the Company’s financial condition, results of operations, plans, objectives, future performance or business. These forward-looking
statements are subject to certain risks and uncertainties, including those identified below, which could cause future results to differ materially from historical
results or those anticipated. The words "believe," "expect," "anticipate," "intend," "estimate," "goals," "would," "could," "should" and other expressions which
indicate future events and trends identify forward-looking statements. We caution readers not to place undue reliance on these forward-looking statements,
which is based only on information actually known to the Company, speak only as of their dates, and if no date is provided, then such statements speak only as of
today.

There are a number important factors that could cause future results to differ materially from historical results or those anticipated, including, but not limited to:
the credit risks of lending activities, including changes in the level and trend of loan delinquencies and write-offs and changes in our allowance for loan losses and
provision for loan losses that may be impacted by deterioration in the housing and commercial real estate markets; changes in general economic conditions,
either nationally or in our market areas; changes in the levels of general interest rates, and the relative differences between short and long term interest rates,
deposit interest rates, our net interest margin and funding sources; fluctuations in the demand for loans, the number of unsold homes, land and other properties
and fluctuations in real estate values in our market areas; the accuracy of the results of our internal stress test and the assumptions we used to derive such results; results of
examinations of us by the Office of Thrift Supervision or the Federal Deposit Insurance Corporation or other regulatory authorities, including
the possibility that any such regulatory authority may, among other things, require us to increase our reserve for loan losses, write-down assets, change our
regulatory capital position or affect our ability to borrow funds or maintain or increase deposits, which could adversely affect our liquidity and earnings;
legislative or regulatory changes that adversely affect our business including changes in regulatory policies and principles, or the interpretation of regulatory
capital or other rules; further increases in premiums for deposit insurance; our ability to control operating costs and expenses; the use of estimates in
determining fair value of certain of our assets, which estimates may prove to be incorrect and result in significant declines in valuation; difficulties in reducing
risk associated with the loans on our balance sheet; staffing fluctuations in response to product demand or the implementation of corporate strategies that
affect our workforce and potential associated charges; computer systems on which we depend could fail or experience a security breach; our ability to retain key
members of our senior management team; costs and effects of litigation, including settlements and judgments; our ability to implement our branch expansion
strategy; our ability to successfully integrate any assets, liabilities, customers, systems, and management personnel we have acquired or may in the future
acquire into our operations and our ability to realize related revenue synergies and cost savings within expected time frames and any goodwill charges related
thereto; changes in premiums or claims that adversely affect our insurance segment; increased competitive pressures among financial services companies;
changes in consumer spending, borrowing and savings habits; the availability of resources to address changes in laws, rules, or regulations or to respond to
regulatory actions; our ability to pay dividends on our common stock; adverse changes in the securities markets; inability of key third-party providers to perform
their obligations to us; changes in accounting policies and practices, as may be adopted by the financial institution regulatory agencies or the Financial
Accounting Standards Board, including additional guidance and interpretation on accounting issues and details of the implementation of new accounting
methods; other economic, competitive, governmental, regulatory, and technological factors affecting our operations, pricing, products and services; future
legislative changes in the TARP Capital Purchase Program and other risks described elsewhere in the Company’s reports filed with the Securities and Exchange
Commission, including the 2009 annual Report on Form 10-K for the fiscal year ended September, 2009, the Company’s quarterly reports on Form 10-Q, other
documents and the prospectus supplement filed with the SEC on September 21, 2009.

Forward-looking Statements

• Coastal Carolina financial institution

– $3.3 billion in total assets

– Headquartered in Charleston, SC with 66 financial centers

– Convenient seven-day a week banking

– Approximately 30% of financial center network is “in-store” locations, generating
a significant percentage of total new accounts

• Diversified business mix

− Noninterest income approximates 40% of total revenue (1)

− Insurance agencies provide personal, commercial and life & health coverage

− Broker-dealer operations throughout South Carolina and in Wilmington, NC

− Significant mortgage banking operation

• Wealth Management Platform

− Personal relationship banking group, trust, and brokerage

− Total assets under management $1.3 billion

− 401(k) Administration Services

• Experienced management team and associates

(1) Based on the average for the five fiscal years ending September 30, 2010.

Corporate Profile

First Financial Holdings, Inc.
	Financial Centers (47) In-Store Financial Centers (19) First Southeast Insurance Services (13) Kimbrell Insurance Group (1) First Southeast Investor Services (25)

Targeted Market Expansion

- Raleigh-Durham, NC

- Greenville-Spartanburg, SC

- Columbia, SC

- Savannah, GA

- Jacksonville, FL

Market Overview

• Named Executive Officer and Director ownership equals 4.7%(1)

(1) Based on December 16, 2009 Company proxy statement. Ownership includes common stock and options exercisable within 60 days.

Experienced Management Team

Name

Position

Age

Years of

Financial

Services

Experience

Relevant

Experience

R. Wayne Hall

President and Chief Executive Officer

EVP / CRO at Provident Bank

A. Thomas Hood

President of First Federal

Joined First Federal in 1975

Blaise B. Bettendorf

Executive Vice President - Chief Financial Officer

SVP / CFO at Carolina Commerce Bank,

and Summit National Bank; Previously

Audit Manager with PricewaterhouseCoopers

J. Dale Hall

Executive Vice President - Chief Banking Officer

SVP / Commercial Market Executive

at Bank of America

Joseph W. Amy

Executive Vice President - Chief Credit Officer

Credit positions at Mellon and Fifth Third Bank

Richard A. Arthur

Executive Vice President - Retail Banking

SVP at Bank of America

Robert L. Davis

Executive Vice President - Corporate Counsel

Managing Director and General Counsel at

Provident Bankshares Corporation/Provident Bank

Jerry P. Gazes

Executive Vice President - Human Resources

Joined First Financial/First Federal in 1974

John N. Golding

Executive Vice President - Commercial Banking

SVP at Wachovia/Wells Fargo

Eartha C. Morris

Executive Vice President - Support Services

EVP / COO at Congressional Bank

EVP / Head of Bank Operations at PNC Bank

(formerly Riggs National Bank)

Allison A. Rhyne

Executive Vice President - Insurance Services

Joined First Financial in 1997

Daniel S. Vroon

Executive Vice President - Wealth Management

Bank of America

(1) Net interest margin is presented on an annual basis, includes taxable equivalent adjustments to interest income

and is based on a federal tax rate of 35%.

Key Financial Results

September 30,

December 31,

March 31,

June 30,

September 30,

2009

2010

Total assets

Loans

2,661,742

2,644,202

2,612,215

2,590,819

2,564,348

Deposits

2,319,533

2,293,427

2,454,030

2,463,657

2,415,063

Pre-tax pre-provision earnings

$ 18,817

$ 17,431

$ 14,563

$ 16,831

$ 15,192

Net interest margin (FTE)

(1)

4.03%

3.96%

3.94%

3.91%

Provision for loan losses

$ 21,280

$ 25,327

$ 45,915

$ 36,373

$ 17,579

Net loans charged-off

7,307

20,266

36,718

32,159

17,652

As of and for the Quarter ended

(in thousands, except ratios)

Note: First Financial is not currently subject to regulatory capital requirements. First Financial currently holds $45 million
of Trust Preferred securities, which will qualify as Tier 1 capital, and $25 million of liquidity not previously downstreamed
to First Federal.

Capital Position

Equity to assets

10.02

10.20

9.91

9.74

9.58

7.16

7.30

6.93

6.71

6.55

18.03

17.52

16.34

15.66

15.32

15.64

15.19

14.02

13.34

13.02

0.05

Regulatory

Minimum for

"Well-

Capitalized"

Leverage capital ratio

4.00

7.67

7.74

8.46

8.47

Tier 1 risk-based capital ratio

6.00

9.77

9.78

9.83

11.19

11.27

Total risk-based capital ratio

10.00

11.02

11.05

11.10

12.46

12.55

2010

2009

March 31,

2010

June 30,

2010

For the Quarter ended

December 31,

September 30,

2009

Tangible common equity to tangible assets

Tangible common book value per share

Dividends paid per common share, authorized

Book value per common share

• Return to profitability

− Focus on increasing pre-tax, pre-provision earnings

− Maintain strong net interest margin

− Attention to improved efficiencies

• Reduce level of nonperforming assets

− Continue to deal with credit issues in a timely manner

− Expand Special Asset department

− Execute on opportunities to sell notes and properties at acceptable rates

• Protect balance sheet

− Maintain strong capital levels

− Maintain ample sources of liquidity

− Emphasize core deposits to fund asset growth

• Prepare for the future

− Market disruption creates opportunities

− Expand throughout the Carolinas

− FDIC-assisted and traditional M&A transactions

Goals and Priorities

Loan Portfolio and
Credit Quality

Loan Growth Trends

(1) “Covered Loans” were acquired in the Cape Fear Bank FDIC-assisted transaction and are subject to a loss-sharing
agreement with the FDIC.

Loan Composition
September 30, 2010

33%

23%

15%

10%

Residential 1-4 family

Residential construction

Residential land

Commercial business

Commercial real estate

Commercial construction

Commercial land

Home equity

Manufactured housing

Marine

Other consumer

(in thousands)

Total

Portfolio

Covered

(1)

Residential loans

Residential 1-4 family

836,644

3,086

Residential construction

14,436

Residential land

56,344

10,959

Total residential loans

907,424

14,045

Commercial loans

Commercial business

92,650

16,215

Commercial real estate

598,547

99,639

Commercial construction

28,449

4,336

Commercial land

143,366

26,273

Total commercial loans

863,012

146,463

Consumer loans

Home equity

397,632

29,185

Manufactured housing

269,857

Marine

65,901

181

Other consumer

60,522

2,128

Total consumer loans

793,912

31,494

Total loans

2,564,348

192,002

Residential Real Estate Loans by Region
September 30, 2010

Region

Residential 1-4

Family

Residential

Construction &

Land

Home Equity

Charleston

Florence

33,753

4.0%

534

0.7%

18,005

4.5%

Grand Strand

111,853

13.4%

8,493

12.0%

64,465

16.2%

Hilton Head

66,740

8.0%

6,482

9.2%

44,116

11.1%

Wilmington, NC

29,259

3.5%

15,140

21.4%

38,839

9.8%

Other

100,783

12.0%

1,395

2.0%

7,761

2.0%

Total

836,644

100.0%

70,780

100.0%

397,632

100.0%

Commercial Real Estate Loans by Region
September 30, 2010

Region

Commercial

Real Estate

Commercial

Construction

& Land

Charleston

Florence

28,730

4.8%

8,250

4.8%

Grand Strand

85,122

14.2%

31,338

18.2%

Hilton Head

37,464

6.3%

8,417

4.9%

Wilmington, NC

111,954

18.7%

36,584

21.3%

Other

19,965

3.3%

9,275

5.4%

Total

598,547

100.0%

171,815

100.0%

Credit Trends

(1) Loans past due 30-89 days.

(2) Includes loans past due 90+ days, still accruing interest and restructured loans still accruing.

(3) Texas Ratio defined as loans 30-89 days past due + Nonperforming Assets / Tangible Common Equity + ALLL.

(4) Covered assets represent those acquired in the Cape Fear Bank FDIC-assisted transaction that are subject to a loss-
sharing agreement.

Data Source: SNL Financial; Company documents

(in millions)

Delinquent Loans

(1)

35.4

42.9

40.5

25.6

30.3

% of Total Gross Loans

1.33%

1.62%

1.55%

0.99%

1.18%

Nonperforming Loans

(2)

80.6

108.9

135.8

132.2

141.2

% of Total Gross Loans

3.03%

4.12%

5.20%

5.10%

5.51%

OREO

22.0

20.9

12.0

12.6

11.9

Total Nonperforming Assets

102.6

129.8

147.8

144.8

153.1

NPAs/Assets

2.92%

3.73%

4.37%

4.35%

4.61%

Classified Assets/Tier 1 Capital

68.79%

83.64%

81.05%

85.23%

86.05%

Texas Ratio

(3)

40.65

50.81

54.31

45.76

49.86

NPAs/Assets

2.71%

3.42%

3.99%

3.95%

4.16%

Classified Assets/Tier 1 Capital

67.75%

78.11%

75.33%

75.96%

77.31%

Texas Ratio

(3)

37.94

45.97

49.66

41.35

44.51

As of the Quarter ended

2010

2009

2010

(1) Loans 30-89 days past due.

(2) Includes loans 90+ days past due, still accruing interest and restructured loans still accruing.

(3)Not meaningful.

Credit Quality
September 30, 2010

Total

ALLL /

YTD

YTD NCOs/

(in thousands)

Portfolio

Delinquent

(1)

NPLs

(2)

% NPLs

ALLL

Gross Loans

NPLs

NCOs

Avg Loans

Residential loans

Residential 1-4 Family

836,644

3,486

18,100

2.16%

8,086

0.97

44.67%

6,758

0.86%

Residential construction

14,436

0.00%

820

5.68

0.00%

Residential land

56,344

302

4,872

8.65%

2,622

4.65

53.82%

5,180

8.16%

Total residential loans

Commercial loans

Commercial business

92,650

2,140

6,951

7.50%

7,169

7.74

103.14%

8,359

7.31%

Commercial real estate

598,547

8,920

48,973

8.18%

22,599

3.78

46.15%

18,561

3.12%

Commercial construction

28,449

1,981

5,704

20.05%

821

2.89

14.39%

6,529

11.69%

Commercial land

143,366

3,428

46,109

32.16%

21,795

15.20

47.27%

41,153

22.06%

Total commercial loans

Consumer loans

Home equity

397,632

4,625

6,969

1.75%

13,127

3.30

188.36%

12,497

3.10%

Manufactured housing

269,857

3,207

2,909

1.08%

4,280

1.59

147.13%

3,496

1.36%

Marine

65,901

462

188

0.29%

2,800

4.25

(3)

1,825

2.57%

Other consumer

60,522

1,765

381

0.63%

2,752

4.55

(3)

2,437

3.76%

Total consumer loans

Total loans

Totals excluding covered loans

25,269

131,318

5.12%

66.15%

Note: Delinquencies include loans past due 30-89 days.

$35,412

$42,874

$40,475

$25,636

$30,316

Total Delinquencies

Note: Certain amounts have been reclassified to conform with current period presentation

(1) Includes loans past due 30-89 days.

$22,685

Delinquency Trends

September 30, 2009

December 31, 2009

March 31, 2010

June 30, 2010

September 30, 2010

(in thousands)

Portfolio

Residential loans

Residential 1-4 Family

9,819

1.31%

6,076

0.79%

8,214

1.05%

5,244

0.65%

3,486

0.42%

Residential construction

Residential land

1,278

1.69

2,799

4.27

791

1.28

799

1.38

302

0.54

Total residential loans

Commercial loans

Commercial business

1,515

1.18

4,909

3.97

4,315

3.74

2,355

2.11

2,140

2.31

Commercial real estate

7,722

1.28

12,249

2.07

13,381

2.26

7,441

1.25

8,920

1.49

Commercial construction

662

0.82

947

1.36

1,602

2.65

1,981

6.96

Commercial land

7,464

3.36

4,662

2.18

2,314

1.23

1,192

0.72

3,428

2.39

Total commercial loans

Consumer loans

Home equity

2,113

0.53

4,609

1.14

4,477

1.10

4,661

1.15

4,625

1.16

Manufactured housing

3,132

1.28

3,697

1.47

3,806

1.49

2,992

1.13

3,207

1.19

Marine

1,226

1.60

1,754

2.39

981

1.39

425

0.62

462

0.70

Other consumer

481

0.68

1,172

1.75

594

0.94

527

0.84

1,765

2.92

Total consumer loans

Total delinquent loans

(1)

35,412

1.33%

42,874

1.62%

40,475

1.55%

25,636

0.99%

30,316

1.18%

Nonperforming loans - Non-Covered

OREO - Non-Covered

Nonperforming loans - Covered

OREO - Covered

Note: Nonperforming assets include loans past due 90+ days, still accruing interest and restructured loans still accruing

$80

$105

$128

$123

$131

$16

$14

$10

Nonperforming Assets

Note: Certain amounts have been reclassified to conform with current period presentation

$22,685

Nonperforming Asset Trends

September 30, 2009

December 31, 2009

March 31, 2010

June 30, 2010

September 30, 2010

(in thousands)

% of

Portfolio

% of

Portfolio

% of

Portfolio

% of

Portfolio

% of

Portfolio

Residential loans

Residential 1-4 Family

12,374

1.65%

15,759

2.05%

13,763

1.77%

17,898

2.21%

17,350

2.07%

Residential construction

Residential land

6,095

8.05

5,485

8.36

5,922

9.57

5,527

9.53

4,872

8.65

Total residential loans

Commercial loans

Commercial business

1,237

0.97

5,238

4.24

7,563

6.55

6,789

6.07

6,951

7.50

Commercial real estate

13,674

2.27

28,637

4.84

34,583

5.83

35,560

5.99

48,973

8.18

Commercial construction

6,227

7.76

3,706

5.30

7,127

11.77

5,738

14.31

5,704

20.05

Commercial land

32,847

14.81

40,164

18.77

55,719

29.51

50,269

30.53

46,109

32.16

Total commercial loans

Consumer loans

Home equity

5,474

1.37

6,626

1.63

7,773

1.91

6,937

1.72

6,969

1.75

Manufactured housing

2,280

0.94

2,715

1.08

2,899

1.13

3,189

1.20

2,909

1.08

Marine

143

0.19

259

0.35

166

0.24

135

0.20

188

0.29

Other consumer

0.11

153

0.23

143

0.23

0.03

206

0.34

Total consumer loans

Total nonaccrual loans

Loans 90+ days still accruing

121

124

104

170

175

Restructured Loans still accruing

750

Total nonperforming loans

Other repossessed assets acquired

22,002

20,864

11,957

12,543

11,950

Total nonperfoming assets

Note: percentages represent portion of total nonaccrual loans

(1) Includes $9.8 million of covered loans.

51.2%

2.3%

24.4%

7.5%

9.6%

4.9%

Nonaccrual Loans by Region
September 30, 2010

(1)

Net Charge - Offs

$22,685

Note: Certain amounts have been reclassified to conform with current period presentation

(1) Represents an annualized rate

Net Charge - Off Trends

September 30, 2009

December 31, 2009

March 31, 2010

June 30, 2010

September 30, 2010

(in thousands)

Portfolio

(1)

Portfolio

(1)

Portfolio

(1)

Portfolio

(1)

Portfolio

(1)

Residential loans

Residential 1-4 Family

936

0.50%

0.03%

2,715

1.40%

1,673

0.84%

2,311

1.12%

Residential construction

(940)

(23.98)

Residential land

1,502

7.94

1,781

10.08

1,127

7.07

975

6.51

1,297

9.08

Total residential loans

Commercial loans

Commercial business

2,203

6.88

1,046

3.33

1,656

5.54

3,868

13.62

1,789

7.00

Commercial real estate

166

0.11

1,807

1.21

8,085

5.46

5,267

3.55

3,402

2.28

Commercial construction

1,509

7.52

3,114

16.60

1,094

6.71

2,051

16.30

270

3.15

Commercial land

7,796

14.31

17,017

33.79

12,165

27.53

4,175

10.84

Total commercial loans

3,878

1.50

13,763

5.42

27,852

11.38

23,351

10.00

9,636

4.35

Consumer loans

Home equity

0.01

2,432

2.42

3,017

2.97

4,379

4.32

2,669

2.66

Manufactured housing

866

1.42

763

1.23

638

1.01

950

1.46

1,145

1.71

Marine

377

1.97

608

3.24

621

3.45

401

2.31

195

1.16

Other consumer

682

3.85

860

4.99

748

4.60

430

2.73

399

2.59

Total consumer loans

1,931

0.98

4,663

2.35

5,024

2.52

6,160

3.09

4,408

2.21

Total net charge-offs

Deposits and Funding

Deposit Growth Trends

Deposit Mix
September 30, 2010

16%

14%

18%

24%

Noninterest-Bearing

Interest-Bearing

Savings

Money Market

Retail CDs > $100,000

Retail CDs < $100,000

CDARs

Brokered CDs

(in thousands)

Balance

Average Rate

Noninterest-Bearing

223,915

Interest-Bearing

390,309

0.49

Savings

167,382

0.25

Money Market

343,769

0.64

Total Core

1,125,375

Certificates of Deposit:

Retail CDs

$100,000

438,031

2.42

Retail CDs < $100,000

556,669

2.17

Total Retail

994,700

CDARs

69,280

1.06

Brokered CDs

225,708

1.58

Total Wholesale

294,988

Total Deposits

2,415,063

1.30

$ 2,320

$ 2,293

$ 2,454

$ 2,464

$ 2,415

Recent Deposit Trends

• Strong core deposit growth

• Multiple funding sources

• Monthly cash flows from securities portfolio

• Unpledged AFS securities can be sold or pledged for
additional liquidity

Key Liquidity Ratios:	9/30/2010
Total Deposits/Total Funding	82.70%
Jumbo Deposits/Total Funding	14.90%
Brokered Deposits/Total Funding	10.03%
Borrowed Money/Total Funding	17.30%
Non-pledged Securities/Total Assets	3.20%
Funding Availability/Assets	18.81%

Funding & Liquidity

Note: Dollars in millions

Funding Availability
September 30, 2010

Primary Source Availability

$234

$245

$35

$101

FRB

FHLB

Fed Funds

Unpledged Securities

Financial Results

(1) Excludes extraordinary gain on acquisition of $28.9 million.

(1)

Pre-Tax, Pre-Provision Earnings

Net Interest Margin

(1) Based on the average for the five fiscal years ending September 30, 2010.

(2) Includes net securities losses of $4.0 and $2.9 for the year ending September 30, 2009 and 2010, respectively.

5 year FY Average: Noninterest income / total revenue ~ 40% (1)

$55.9

$56.5

$66.8

$61.4

$71.3

(2)

Noninterest Income

(1) Bank Insurance and Securities Association, December 2009.

(2) Based on insurance commissions for the twelve month period ending September 30, 2010.

• Ranked 2nd nationally for contribution of insurance operations to total net income (1)

• Major carriers represented: Allstate, Cincinnati, Hartford, Selective, Travelers

• 44% P&C - Commercial; 40% P&C - Personal; 16% Life & Health (2)

• Expansion opportunities with excess and surplus lines through all Allstate’s Northlight program

Insurance Rev./

noninterest inc.

39.1%

41.0%

39.8%

44.0%

35.8%

Insurance Operations

Efficiency Ratio

• Boeing:

– Dreamliner assembly line; $750+ million investment and 3,800 direct jobs

– Fabrication Interiors plant also moving to North Charleston

• Clemson Wind Turbine Project:

– Ground broken for Wind Energy R&D Center

– Potential for 20,000 jobs state-wide

• South Carolina State Ports Authority:

– Increasing tonnage and opportunities for further growth with Panama Canal
expansion

• Southwest Airlines:

– Begins service from Charleston in March 2011

• SCRA MUSC Innovation Center:

– Expanding wet lab and equipment space for start-up companies

Key Economic Developments

• Economic development initiatives in our markets

• Experienced management team

• Diversified income sources

• Strong balance sheet liquidity

• Core deposit growth

• Solid capital positions

• Compelling expansion opportunities

• Effective management of interest-rate risk

• Opportunities in Business Banking and Wealth Management

Investment Highlights

First Financial Holdings, Inc.

Nasdaq: FFCH

www.firstfinancialholdings.com

843.529.5931

First Financial Inactive 8-KRegulation FD Disclosure