Bon Ton Stores (BONT) 10-K 2014 FY Annual report

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Exhibit 23

Consent of Independent Registered Public Accounting Firm

The Board of Directors
The Bon-Ton Stores, Inc.:

        We consent to the incorporation by reference in the registration statements on Form S-8 (File Nos. 33-43105, 33-51954, 333-36661, 333-36725, 333-46974, 333-65120, 333-118700, 333-139107, 333-156523, 333-160200, 333-169063, 333-178338 and 333-182655) of The Bon-Ton Stores, Inc. of our reports dated April 15, 2015, with respect to the consolidated balance sheets of The Bon-Ton Stores, Inc. and subsidiaries as of January 31, 2015 and February 1, 2014, and the related consolidated statements of operations, comprehensive (loss) income, shareholders' equity, and cash flows for each of the fiscal years in the three-year period ended January 31, 2015, and the related financial statement schedule, and the effectiveness of internal control over financial reporting as of January 31, 2015, which reports appear in the January 31, 2015 annual report on Form 10-K of The Bon-Ton Stores, Inc.

/s/ KPMG LLP

Harrisburg, Pennsylvania
April 15, 2015

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Exhibit 23

Consent of Independent Registered Public Accounting Firm