Peets Coffee & Tea (PEET) 10-K 2012 FY Annual report

Exhibit 23.1 

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement No. 333-55290, No. 333-141944, No. 333-168045, and No. 333-176757 on Form S-8 of our report dated March 9, 2012, relating to the consolidated financial statements of Peet’s Coffee & Tea, Inc., and the effectiveness of Peet’s Coffee & Tea, Inc.'s internal control over financial reporting, appearing in this Annual Report on Form 10-K of Peet’s Coffee & Tea, Inc. for the year ended January 1, 2012.

/s/ DELOITTE & TOUCHE LLP

San Francisco, California

March 9, 2012