Filed by Delhaize Group
Pursuant to Rule 425 under the Securities Act of 1933
Subject Company: Delhaize Group
Commission File No.: 333-13302
Date: August 25, 2015
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Action requested: culture survey
Dear Colleagues,
As we begin our integration work to complete the proposed merger to create Ahold Delhaize, we realize that the success of our new company will largely depend on our people and our ability to combine the cultures of both organizations. Our work will therefore emphasize the importance of understanding the shared values and actions that define us – and the new culture we hope to foster.
To gain that understanding, Delhaize Group and Ahold are conducting in parallel an independent survey to help us assess our unique cultural characteristics and make informed choices as we merge our companies to best serve our customers, our business partners and each other.
Starting today, we are seeking the input of about 1,700 associates from across our operating companies, banners and support offices. You are one of the associates selected to take the survey, and we ask for your participation. Indeed, you are representing many of your colleagues, and your opinions and insights are crucial as they will allow us to determine the type of culture we want to establish in the new combined company. (Please note that any reference in the survey to your “current organization” means the day-to-day culture you experience in your store, warehouse or office.)
The survey, administered by an independent research firm, Spencer Stuart, will be open for two weeks and conclude September 4. Please assist us by completing it within that timeframe. It will take 10 to 15 minutes, and you can access it by clicking the link below.
[Link will be inserted when the message is distributed on August 25.]
To ensure the survey’s integrity, Spencer Stuart will keep individual responses strictly confidential. Your answers will be combined with others and summarized in a general report that will be shared with company leaders in late September and with all associates this fall. If you have questions about this process, please contact your HR business partner.
Thank you in advance for your participation and honest feedback. Together, we will build a vibrant, engaging culture, shape the future of our business – and achieve the potential of Ahold Delhaize.
Best regards,
 | Frans Muller President and CEO Delhaize Group |  | Marc Croonen EVP and Chief Human Resources Officer Delhaize Group |
Important Information for Investors and Shareholders
The transaction will be submitted to the shareholders of Delhaize Group (“Delhaize”) for their consideration. In connection with the transaction, Delhaize and Koninklijke Ahold N.V. also known as Royal Ahold (“Ahold”) will prepare a prospectus for Delhaize’s shareholders to be filed with the Securities and Exchange Commission (the “SEC”) and Delhaize will mail the prospectus to its shareholders and file other documents regarding the proposed transaction with the SEC. Investors and shareholders are urged to read the prospectus and the registration statement of which it forms a part when it becomes available, as well as other documents filed with the SEC, because they will contain important information.Investors and shareholders of Delhaize will be able to receive the prospectus and other documents free of charge at the SEC’s web site, http://www.sec.gov and from Delhaize by contacting Investor Relations Delhaize Group at Investor@delhaizegroup.com or by calling +32 2 412 2151.
Forward Looking Statements
This communication contains forward-looking statements with respect to the financial condition, results of operations and business of Delhaize and Ahold and the merger of Delhaize and Ahold, including the expected effects of any proposed transaction. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors which are beyond the control of Delhaize and Ahold, including, among other things, the possibility that the expected synergies and value creation from the transaction will not be realized, or will not be realized within the expected time period; the risk that the businesses will not be integrated successfully; the possibility that the transaction will not receive the necessary approvals, that the expected timing of such approvals will be delayed or will require actions that adversely impact the benefits expected to be realized in the transaction; and the possibility that the transaction does not close. Neither Delhaize nor Ahold, nor any of their respective directors, officers, employees and advisors nor any other person is therefore in a position to make any representation as to the accuracy of the forward-looking statements included in this communication, such as economic projections and predictions or their impact on the financial condition, credit rating, financial profile, distribution policy or share buyback program of Delhaize, Ahold or the combined company, or the market for the shares of Delhaize, Ahold or the combined company. The actual performance, the success and the development over time of the business activities of Delhaize, Ahold and the combined company may differ materially from the performance, the success and the development over time expressed in or implied from the forward-looking statements contained in this presentation.