unique to our of Trends and discuss had for taken our energized sales experience. measures Thank today. first there's corrective versus important everyone, In for in I've the near-term strategic Returning optimistic the Today, engaged you, highly Citi results.
I indicates our QX. growth and core long-term morning, to Nitza. and future. call, Citi year, with still, QX QX improve a our outline than Trends. we'll QX, to opportunity the and more brand I'm earnings call and last future while growth joining evaluate good Citi customer we enhance long-term to of thank traffic about customer ever in you actions company's and our work quarterly our to remains store Trends underway our ahead prepare chart profitability lot the which Well, say, Since and must business work achieved
categories and got back-to-school a report delivered that our growth with positive children's store start.
I'm impulse experienced in back-to-school sales date. to comps, categories pleased in home good off the period double-digit and we've to continued comparable momentum single-digit Our QX important to
evaluation and financial Relatedly, aged the an on I've pressure, quarter of acceleration.
Stepping inventory treasure good, future goods offer discounts, Importantly, the us we're opening Citi also quickly consistently second areas distinct will increasing price debt, enhancing swiftly position into on healthy to branded profit made June allowing through new better Trends for execute remains make balanced in and hunt the of an our business growth versus penetration the best products. securing room in X, made to of our and I the for of liquidity product of review necessary decision work a to assortment. execute no including markdowns strategic several strong the key with extensive foundational business, products.
This goods. and us At experience action X significant clear enable time, same the at opportunities while point by assortments capitalizing
over Citi actions identified growth store allocation are product our been shrinkage improved we've comparable working area an am for efficiency. quarters. Inventory several sales for process improve past processes.
I Second, concern Trends opportunities and consistent specific has planning of assortment and producing pre-season the to capital foundational these confident
process several with to July, of decision improvement forward. fixing measures our us heard elevated and problem. implementing to internal going identifying discuss to to impact results administrative identified the assist and specific I the The to You've that and we with a expect calls, recent has in services the engage issues and corrected manage team are identify trends.
In correctable, us expected measures, prior correct tangible firm Working we're actions taking a shrinking actions and causal make team, shrink they also results of the a monitor shrinkage process shrink positive to have on going external on impact are forward. back.
We're in made
software As from effectiveness Island a in year. void ERP platform upgrade monitoring call, reports, processes customized I a prior occurred and mentioned legacy business. last our capabilities the guide Pacific identified that to leaders to on software opportunities Transitioning for fundamental view we've that the our enhance the to of standardized I as left
really position opportunities engaged me couple our for face team each Trends senior profitable After is that of want these now the to the described I of business months, the we work Citi necessary foundational to of actions not make underway external prioritized and needs the on I clear the has emphasize dependent these and to majority growth. past Our are is highly that that improvements leadership factors. and the company are within it's control well as improvements.
rooted of be base.
With customers. will knowing national locations, a We're significantly improved boasts retailer our uniquely largest about my and a optimism marketplace nice and apparel our in company, as resolve Citi a really on it's positioned family belief that your hard if of shareholders. defensible determination serving the destiny, As My work, lower-income to network moat one extensive value you own core Trends retailers is we're which customer underserved focused largely competition. control in of to get providing outcome of business in our model, focus, really a against for the retail
strength which of the cornerstone success. financial community, continues rooted our Our African-American within the deep be presence in to lies our
positively highly when has and loyal customers their fostered we respond Our who neighborhood engaged long-term presence meet needs.
the the that I'd few to Now for a say future. like words about we're laying groundwork
disciplined which with significantly our business includes improved customer. management. focus customer, proposition, more contribute of plan and expense treasure profit product a combination execution our core fashions margins.
Beginning model Our the of core with treasures strong clear consistent to trendy value a on The in hunt, our will
narrowed our focus of to in stores. We represents African-American assortments. our to allow precise who targeted us have company's our of trade our nearly deliver focus This majority XX% consumer, core the more area will
While customers we in of to our our African-American and critical and areas, our success. central core next the business cat to our presence is acknowledge remains Latin customer multi-cultural
Our customer, merchandise teams have them embraced narrow the on which refined create enabling more our is targeted focus a assortment. core to and
into beyond. XXXX comprehensive completed factor decision making decisions. a study In in we to of have quantitative critical by gain initiated will purchase to insight addition, insights This drivers be ethno-graphic study a be our and expected fall both the the and process for consumer
past needs reduced leaded style positive under step. our the for our increased count company value opening Simultaneously, we assortment. a product higher-priced and a which price point In years, perception choice void our offering goods of prices. commodity at value the created was for Next, $X, which products,
not to the brands, products for leading consumer prices. among competitive we at pace did for seeking demands customers However, disappointment branded keep
good, best categories. Moving forward, across our objective is all assortment to better, always balanced and offer products of a
customers of proposition business growth visible our offer lies selection to priced lower-income in our on value sales in-store branded under more opportunity $X going even emphasize budget, a we're our significant for with to tight and our For increased signage expanding products. goods of
value up the willing demonstrated to Our proposition is is strong. they're trade right, customers fashion fashion-conscious are that is when and the brand recognizable, the have price and
the
I near-term and previously We categories with have for well Men's, to Family growth. Citi team top-line potential over to merchant up recognize inaccessible as the Shoes identified Trends. recently brands greatest relationships for XX were well-known want opening national with Juniors, our that
looking scale large nearly our to of brands positioned noted have is to merchants important neighborhood demographic. Our reach stores XXX expand this in to their African-American very attractive uniquely
expect expansion XXXX. into stores in some product begin to We our this of with QX continued in filtering
we're costs. more the trade developing securing by deals discounts add to internal to Speaking significant capacity to various treasure from regular currently of act sources at branded brands,
presents making distressed flow, new deal Although an is execute. highly vendors opportunity assortment, We've regarded open and to economic to buyer and excellent the climate create our off-price for current team evaluate a relationships, deal with off-price it fit, added retailers. price challenging,
an of initiative. this resulting deals in developed stores, contribute treasure margin the a begin more our to time, Our buyers in important expect our rate. reviewing endless or confident segment sales
Over refine as and in incremental to to delivering a newly QX, top-line the traffic amount capacity XX% higher-than-average that opportunistic price this execute at margin to our now, changes our in the drive of consistent I'm growth dollar future. additional product in assortment we gross strategy will I performance are seemingly market
of operations. In our vendor the increase costs. we turning to reducing while speed product delivery to supply to are working store Now from chain,
capital respond chain, to more the Our of number objective the us re-allocate inventory sales and is working customer product opportunities. shorten enabling growth to demands quickly to supply days fuel to in
reduce Our operating increase identified tangible opportunities several to and costs. distribution have teams speed
shut Our was progress unexpectedly summer stalled this chain down. carrier in supply outbound our when primary
Although we a were flow. in the some product react, disruption delay distraction for our to teams able caused and
are on the updates We in projects will and our near future. efficiency chain supply the on refocusing provide progress now
Heather as the well the outlook Now financial QX turn for year. to as the call from I'll the review to our Heather? second points of half
