EB - Earnings call transcript Q4 2020

Due to licensing restrictions, you must log in to view earnings call transcripts.

Operator

Ladies and gentlemen, thank you for standing by, and welcome to the Eventbrite Fourth Quarter 2020 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question-and-answer session. [Operator Instructions] Please be advised that today's conference is being recorded. [Operator Instructions] I would now like to hand the conference over to Mr. Investor of Head Clark, Relations. Ronald Please go ahead.

Ron Clark

It and year XXXX afternoon, released investor.eventbrite.com. shareholder financial welcome website on this to fiscal and our results. our announcing quarter fourth letter be earnings at we found our Eventbrite's call, Good can call. to Prior

on call, future such begin, we events judgment performance. caution that today's and reflect like be based and control. XX, of February our making that events are as results you us today, of beyond that to materially many financial Before will to remind known forward-looking statements best factors several would during I that we or our statements currently which are regarding We factors, future actual due could differ to

the results, our update uncertainties undertake section SEC. events law. of occurrence risks to letter to our events, obligation the the or For any and we the forward-looking you our a as future the of made statements after in and during reflect information We to by titled shareholder detailed required circumstances affecting no or refer with except or more to new filings statements reflect unanticipated forward-looking call discussion today

measure. adjusted accepted in we This call, non-GAAP tool. has analytical not principles During this non-GAAP limitations is EBITDA and accordance a measure will accounting present financial generally financial prepared with as an

information about and Julia The reported financial And GAAP. call or non-GAAP in substitute read Chief our now over GAAP Co-Founder analysis for shareholder available shareholder under to results letter. to as directly with a Executive operations in turn We as should contains our will not results. consider letter to as and Officer. encourage important the it GAAP isolation is Hartz, it that, I you You of our the measure of comparable reconciliation most

Julia Hartz

deep The world. norms, change. face Thank one in-person XXXX you ingenuity the incredible tested unprecedented reinvented an thousands we've all to on celebrate the bring adversity, community and events gatherings, inventive the on Hi, resilience continue astounding of creators we From hundreds social experiences the pandemic, profound as the through In our drive-ins creators in on them Eventbrite. At functionality over together of Despite to and today. industry, and live with events and global all and our everyone, to rely they our has platform we that them in succeed landscape because of and of call restrictions resulted flexibility year introspection, business. gathering was to of Eventbrite, the for their provide challenging to X.X of you, prompted ways. shifts. thank the on us people the creators have joining million platform and exceptionally distance for Ron. re-imagined to and continued an help tools Creators support hosted grow. events virtual adapt cleverly encouraged

platform what we one territory. goal, stories speaking want I at of to engaging host venues London. to brought the met unique I Drawing it group Luisa, to three other help while that crisis. taking we around classes at advantage Lucie, drawing It's is ways. several creators mission leveraged is our in of featured and Every our of accelerated this in our a to with have Prior the to as workshops museums day, and offer London. see art laser positive change of We illuminates position platform the is navigating turn shareholder by founded succeed. power share the who think cemented and and on I make COVID, of because that they accessible pleasure and friends creators all historic one Royal a Their inspiring unchartered by teaching our to collective London creators the just famous creators School focus had letter. everyone. fun recently, Francis, you frequent in Eventbrite of them with

pivoted, public, from the closed explode to workshop customer hosting of and virtual their As three quickly while into to for seen connect encouraged Eventbrite's social it. isolation business audience expand more and in entrepreneurs people pandemic they have museums global. because the global local Tapping them these into working has events their of host base

fact, from in XXXX XX,XXX XXXX. about they registration X,XXX to increased paid In nearly in

with more of focused is most creators Eventbrite execution each excellent valuable objectives for our future important of sidelines. with Eventbrite, They sit I running aligned delivering we a setting dealt on ways and back the event. the and our a the expanded plan that the economy. these strategic we stage XXXX, long-term. which creators' a as the for to and made they've three, re-tool, program, events outlined We confidently. and proud just continue of bringing on full to day enhancing help. didn't have audience business events they year the showed online needs last are objectives Two, worked and on allowing we the our look initiatives efficient customers. has Those focusing progress roadmap single in-person gatherings in As our the unique most most back creators. year creators The up are flexible three on every At of and is intuitive our them What address experiences. ultimately need; to preparing and our am re-imagine, events that that live developments experience distribution drive benefit business alongside Eventbrite that offerings their up and also against forward re-invent meaningfully attendees active one, challenges return to more in self-service three Eventbrite's spent an virus reap we to in-person to of recovery company solutions vaccine In to for get May. containment quickly become helps the and of creating by the the is

customer in us future enabling profitable greater efficient expense We through to of and growth focus, invest are acquisition as proportion in Most are most new generating channel. recovery to the our initiatives drive engineering importantly, our senior builds. strategic and reductions a leadership

changes, years emerge results stronger as these this With come. and line much growth to for believe from strong a bottom driving company, crisis we Eventbrite will sustained

Eventbrite Before agile act This approached our I a live this companies into are regard. it bring direct customers. how is dedication appreciation turn help we we're who over express the together Britelings through also to of of team. for our the for suffered that time this the and Many Lanny. who owners Every want want business advocates result have opportunity creators struggle, a hundreds I year. as past to that, day, and by will through as have in I again Lanny, to to work thank world is with Where company. trusted the focused, I over and of stronger, them the leaning we Eventbrite on unique experiences. we've the of the we behalf more my to during become thousands not it And your unique to sincere turn

Lanny Baker

XXXX from terms was third the beyond. discuss then details of turn Thank a and for million, and revenue Julia. within quarter. an in what Fourth we're results, QX planning I'll anticipating we're recovery to the quarter of our and XX% $XX.X how of few you, increase

pivot locked points to paid a than quarter and new million Paid and a a events decline XX% States Kingdom even ago, closely X% for was be XX% included $XXX,XXX third times the grew quarter up was nationwide quarter in the volume United year higher gathering from the towards for While do paid comparison for Cost conditions processing to the better recent November. that as online grew to fourth local was fourth five XX% from events to quarter ago. pre-pandemic down experience, inside paid markets tickets increase a benefit is that in in to for tickets corresponding remain in anticipate from I've it still ticket tickets fees. volumes in by health safe the driven in events quarter, so. the paid tickets a events near-term from XX revenue online the in trends and and tickets linked that on in-person the all-time high will a XX% Globally, of fourth local in-person Based year revenue we third XX% refunded will quarter from elsewhere, in-person down $XX started third percentage largely levels quarter. the the United fourth grew back ticket than by when to

hold. compared is Excluding equal XX%. the in quarter gross for to that fuller the also fourth margin and to here leverage cost was XX% Increases ticket XX% margins a Total previous in were provided of gross scale a million of gross margin improvement quarter. $XX.X was margin volume takes percentage point to operating as the nine for above revenue and the revenue and That expenses expect quarter. we underlying recovery item, revenue

number However, there are that figure. within factors non-operating of a

losses. we million advanced Specifically, to payout reserve $XX the for recorded another reduction

finally, million relating both to the had we line $X.X flow were of G&A And contract a of write-off dispute, benefit $X.X through on those a related quarter. We on These recorded in recorded P&L. contract line million also settlement the reserves increased the to the the the and items sales a marketing advances. and

fourth our and those quarter, million effective relationship will down expenses which X.X operating XXXX. has period. fourth as of XXXX development million future; be the $XX.X expenses, under $XX.X The fourth company's internal development are for the excluding XX% have larger Those in outlook marketing however, costing of times the business product our fluctuate just On of recent quarter actions excluded the million quarter, here figures similar items investment. million cash however, the the of slightly our our the the Adjusted our sales main expense are EBITDA per million most better quarter; Excluding and from were $X year-to-year, also those $XX product April $XX than that expenses adjusted the than or $X.X loss basis, now large in X.X company's exact expenses point for investment. just $XX and in million unusual down the or were ratios in underlying have stands. fees a ago, executed and changed overall the been month. A the times sales processing dimensions clearly items, marketing EBITDA as reductions excluding quarter expense exceptional to the for quarter, and in year items been the million fourth were was a model. would In lowering $XX.X discussed, flipped

the lowered We believe pandemic. business. be highly more of profile from increasingly our and We changes as have expense aspects leveraged, the the dramatically toward of will variable the we cost benefits shifted evident less emerge these

creators. balance the our we that to $XXX proceeds of reflecting represents that strengthen year-end, and $XXX the company's million At equivalents $XXX ticket company's balances, we year-end, the are cash liquidity in cash we've up XXXX million to sale with The carrying resources was million payable available Turning cash the million taken financial and debt. sheet, to in at steps held a ended value year ago million from pandemic. within $XXX during long-term $XXX

since our out manage it's States XXXX.Paid For pandemic, $XXX in laid half the of among gradually but the initial an to forecast, as only events, trending not right trends the will than recovery closely of losses, spring. creators is and believe to half the for recent million anticipate the reference, available have navigate and Eventbrite exists ticket the the COVID-related payout as and first about in restricted postponements. stage $X.X method in-person balance we higher with worked now. February more that the reopen well XXXX, cancellations, creators new letter. environment team rescheduling, quarter our in refund I creators the and more as by chargeback of our unprecedented and strong and information currently incurred if start million COVID to events ticket of which an of United on first shareholder last advance for begun Throughout resourcefulness event fourth gatherings. in we're We've attendees testament re-imposed we to an reserve to programs and against advanced UK holders volume we our exposure planning requirements. events us liquidity trust restrictions calculate payout we've and Based a and is the Planning of as than access in community of carefully XX% January lower and support and and on center the we upswing is in-person in do

begun in when gather some in-person it to comes events recovery have rollouts quickly. momentum accelerate around a already seen However, the vaccine we've could as world in and locales,

and events social have ticket by rates to eased Australia with part paid decreased to more in event For fourth to earlier fourth the that creator latter doubling marketing in-person where on for in in-person returned rapid stability the from XXXX, in-person paid and number occurring. Australia pre-pandemic since still to distancing prior-year is and transmission where in kind the in This three-fold to the intermittent offing is quarter, elsewhere Australia of recovery to than in of back volume recovery our ready second growing lockdowns taking we're tickets right. XX% country. events. now paid levels are paid QX, steps in when quarter in-person platform nearly have year and the instance, tickets December, quarter time times of on-boarding jumped In for plans level, If by in events the in were ensure Eventbrite's a the had propelled momentum of the mandates is streamline of potentially that X.X country Eventbrite

a capabilities integrating pressure. ability serve including we're to Eventbrite's recovery was in of to the beyond. that plan one demonstrated challenging needs Our In closing, ToneDen and well are creators frequent and under execute how year product designed XXXX

are. ecosystem. the higher them of in-person take that now resume are propel we the pandemic, events most we a the just to notion with focus Eventbrite's a in your throughout the leverage, is And base, we'll company creators costs of inventive, We be And live what significantly have on reshaped Operator? creators variable stood bringing that, around we people with same reduced full. oriented, the fewer and questions. in events growth business as together segment way a when resilient, ready our by the believe cost clear we attractive model will operating and with

Operator

Doug comes Instructions] from Anmuth with [Operator JPMorgan. question First

Unidentified Analyst

for question. Doug. This is on taking David the Thanks for

you could with First had But original able question question think color on anything there. which you type if of target much events look gave Australia. mix provide is coming would details on that I the - was, driving a need the in you further out you can more And your different appreciate beyond research? Australia to recovery? you are provide second monetization pandemic you I recovery on to event the and costs if the little might I global reduce more there hoping that color the overall see of Lanny, guys how pricing on are or come savings to The a of was and back areas the are volume-related makes

Julia Hartz

so much thanks question. Yes, for your

part the and Lanny. then hand over So first it I'll to answer

a local side - place restrictions of better virus still restrictions versus patterns the expect But You seeing smaller, the know, containment in is eased, coming as we're country. which would States. United in terms are on Australia mind between they traveling frequent see in that to states state have we have you first, the they events well, as back are in

the And platform of on the events that so, and core are are of our events seeing types There paid the frequent, types our hosting we're and that bread the that butter. are see more might free want so, what more spring color. us back give good what seeing gives to a often here. we indication of we're you events did it and that's really some creators Lanny,

Lanny Baker

us remind what your other about done Australia that question question seeing you've the me Dave, in was... think you I - had on around it we're and thinking

Unidentified Analyst

target? more saw own cause beyond to opportunity you Where your

Lanny Baker

yes. Oh,

Unidentified Analyst

to related And and need with the will recovery? or back then savings volume the come much of if overall

Lanny Baker

- marketing the or apologize set margins to there sort services really the for put really I scalable provided reduce in those going an alongside and And to were expenses, of that services, build will differentiate, for historically. originally going. Sure, things I and model. appreciate the were creators use hard two and we service ease that when hard have, were strong not the naturally our array the deliverables high-touch, model human-powered to and of out kind technical we're three in we that self-service of product One were us. of change we That there the activities that. was Eventbrite

now attributes a very stands They're competitors. from of apart other very All service scalable. full platform are and differentiated leveragable those really got Eventbrite's that very, are very

decided higher-touch so, we our to some And remove offering service from those of services.

them. and had lot So, of a expenses in they

reduction the to the associated the we bulk don't we provided elimination really of in were permanent provide of the sort we're going So a with that future. in the of expenses items not past - menu and that

So number office things with thinking software like that outside was contracts and of. about are was and licenses just our our our number space and one, sort kind of two parties

environment opportunity investments. imagine, the You those expected, renegotiate bit we place bottom, top renegotiate reassess we thought resize more And found things to little saw - for than we probably but of some to and more eliminating cost can than an we little to a some the bit fixed of room there originally. sort where that's a

of of our classify really sort your re-orient that those question to measures the were reductions not took, second expense that about as back going re-inflate made and that were reductions - variable recovery. structural moves. momentary spring model. would intended not they - These The terms expenses and volume We is we're $XXX business we of expense in costs re-profile million to In and did them we I related.

variable. seeing of the So I expense think very don't we're much that reductions are

variable, does that reduction, very not we've talking but There of look a includes we're only about taken. that of of that that's volume-related variable transactions savings that expense that structural measures of fees million processing the include revenue cost revenue. $XXX of our Now is at portion obviously if cost you and is on the

Operator

comes Instructions] with [Operator Next Ryan William Blair. question from Sundby

Ryan Sundby

go Julia, talk to like And even up you of before I what that? what's on was again go just to great, mean, - so market kind you I that. just could for today them - year year also, that pipeline you kind you info postponed looks kind pick development you in or your do about well? you about visibility I the that of Australia are will that you Could in And then pipeline? last of for either have do how events like pre-COVID thought later maybe the or see think sight back a see on-sale year, of your back days in rescheduled see can as you line were events the maybe next the

Julia Hartz

Yes, sure.

I So talk Generally, speaking occurring can roughly pipeline. to the we what in from and visibility days. to events published about the see event XX

not time trends see are us for searching on types what events. do So ton frequent What understand of through we there buying, what are they the consumers tickets hyper-local of is platform data lead for more smaller, that is the a allow what tickets. to these

capture in early we events creator and in which our an of early started started where act this So really on it quickly. And indication time. we could million ZOOM were online see our efforts that we us to happened consumers online on we help XXXX because see to X.X essence different the to marketplace period searching thrive gave through events data quite and able pivot searching in like partners integration to COVID for crisis, for as to

what a that of think very interesting. trend, In geography terms is in seeing we're I Australia

here volatility. of an going reopen that know could gives happen think different other markets, coming take. what We in It's the kind summer. we're make full the what are we into and that times. or this in to think, that's prepared lot comeback precisely, been a see us We're not not types we've going back. frequently indication We going past Obviously, just year in really recovery. the for certainly but how half coming back, be predict to really at going us generally they are to events looking I much is where are each going unique. to of market XXXX it is but be here we to think future I for back to it much changing life of through is know of is stronger to of to at shape as doing be a that's what year of don't speaking, spring We what

that has there doubled throw trends in the is per of and past think creator that just One I year. in interesting events this is nearly I'll

time. creator. are the per more who They on creators, welcomed XXX,XXX creators platform onto new we the the hosting the For platform, actually are during events

And million how that's that idea so you events XXXX. happening, on were year in no the platform, amount our events and of where happened virtually giving that's in just X.X an and same happened

We're capture certainly, volume season trends And the large see in rescheduled the think last on festival very I events, - the and we based So, months. - I summer. variability offline to on in going on a summer online. shift and when the that we interesting conservative some view then think scale think that that. festivals from XX the about given this to take We experience happening can in the really on the that

those slower out festival to that's the mean, just those XXXX. are this to season that going I on there that think through should common They're into year. you will I see expect other to or board, think and you festivals that. the you - color a communities I the think, any will Lanny, in finding But across towards months stay to that going is I are fall connected. move either strong. sense basis stand prevail ways add summer want

Lanny Baker

were of scheduled events and the about rescheduled for our in quarter. of and once XX% before us, - XXXX, looking sometime scheduled currently half been the are calendar go events, of so events balance, to hit about about payout occur talked have those back that them of the third at our were of advanced and them end were those to some we've the scheduled XXXX, things that summer early COVID on would, of before the I Yes,

themselves. plans. They ready are working have creators to the So,

it's watch those right to feasible, we're it's just are that We able with there as that I possible, larger it events but are - the convinced, that be of certainly but as - support and creators. particularly to that do our and that, really think make it going we'll said, to if be here are to some conditions Julia be make on we're early they hopeful

Ron Clark

for of great mix there. pre-part us is it for year, the I that going online is in forward - on put do events creators, I think should tools can give this comments some doubling Julia, on more color you - creator, going on place frequency follow Yes, to unique want some your how from lot there, of for something I up kind there that the more a about this what's just is kind a around of around here? towards you wondering an higher outcome we of am

Julia Hartz

sure, up, for the Yes, thanks Ryan. follow

have us their demand on the as drive continue I to So, new you absolutely being mean they after but at to a how creators business focus by in XXXX, local to creator we about to also many the more we capital in plan product than if that throughout post-pandemic. year, they business a our highlighted is now they time analyze then on the online transformed cost can re-deployed and something for just sure to local how on an frequent development, and down that were how letter of global experience a a towards doubling work and promote one tripling business continue again both able driven at audience, we it event to creators - what's their and we and focused and focus portfolio was product. on our from do to given and continue events how more a global how have company manage to can look ones the do frequent see cutting in here we shareholder audience not over onboard it effectively that we we versus you'll XXXX but

business see these on there are what excited but in business prior core we're Now, to be events we'll that happens one to them being we'll COVID, of through who the another focus confirming can think support by creators build more fact platform, that through frequently creators, created to looking the help rebuild to the see, on and far I product types our lower the than to these able their to being at hosting way are creators correct businesses so strategy creators that is service frequent our resilient our our post-pandemic. barriers - every service because just that customer and and experience, we're is to for like the them we

Ryan Sundby

used sneak to Maybe insight events can like of it you All like events kind or million investing don't there. XX great more through earlier - talk if for - a different the year, this the of because that one again, more here, seeing right, could your about people that attend distribution. little website I is just much, being your talk terms proprietary differently I know in in platform bit I either mean, more you really that about in channels, them you online

and are website seeing people the behaving come of them once you to platform, are wanted know more the then at year new they new a back definitely and are ToneDen looked any fits differently, you also maybe ago. just do on kind in it a try how just attracting So, by little to events, bit

Ron Clark

Absolutely.

in us that terms our customers those creators them one is for how build into mechanisms for and vectors. we the - several attract repeat audience creators of has the for help So then convert and

interests have content the in we events pushing, on to ticket is past. out and on based Eventbrite who them attended the that and a we So, they recommend consumers the first have push to bought their new save events

content, and that then really formats. curated consumers sharing of consumers by maps strategy their and help their in favorite between creators we to a them by We allowing retention them call also their events. these We days, online, creators going collections - discover new mostly to follow interest what's create or and on favorite

which And a So it we really convert with is on amplification that to and in grow integration it where out strength. time simple super easy strategy, over and some to finally, content consumers and have distributing we are broadcast attendees. then working platforms continues making other deep we've into for been our and

ability our it's of I but tide ways. who there the can pivoting people be a had green to exciting creators a us that like creator as demand going online, event their the help team potentially a see the able for and has we're going what and looking different same, we continue ToneDen is which platforms move partnering for in-person and is events. as bringing integration charge as partner, and well terms really experiences host turned together Facebook. to own customers those to even over of love, are years businesses, how in strategy When event two checkout types has shoots into native where as how an because as creators been that online success events premium for really the social effectively small marketing for fish them those like be surges to are we've is opportunities time ToneDen with in challenges at is for so not now for look the different rebuilding think creators something we to and this their out help our their through fit to world recedes, can some be different the frequent

Operator

question Next Goldman comes with Sachs. Heath from Terry

Heath Terry

talking that difficulty] at in what you obviously want wondering to frequent more self-serve was huge see or obviously could you your investments strategy, bit more start in back [technical need or if level event sales, just do to to bigger, you've what bringing particularly the get about? into been you more have creators I investing looking

Julia Hartz

Thanks sales strategy remains us Heath. that strong one. I for a just said the

are to creators forth the we're platform. contracts ancillary growing self-finance have through We important very voraciously who are not to go our channel sales and this find a have in to are multi-year our still signing which customers part put services, with and is while great see able nice these that these Eventbrite. self-serve is a proposition profitable channel So we value who strategy still get acquisition COVID, selling seen of stronger interested out frequent that while we on

we is who focused, that into platform long-term I say market, is too for of market, prime the if as our fact we any us upper industry. frequent first platform, server us mid-market be the take see a to return and we're our echelon might the on I certainly So - that to events self-serve going go that can for of it's the and opportunity advantage going target smaller full return events to that someone certainly customer bellwether that comment the huge our strategy, for be making events of technology. within really the where sure falls live self-serve think live the early of on and how that's our would on that's

Heath Terry

of terms to the till that music that of to guess get you world things start somewhat offering of we To and did different work have been look in will the music has in smaller or usually, seeing down. what music those reserve as kind wondering you've it Eventbrite the been progress in do work were we of in been I'm - had able investing available, one on make and you've focused and during very related seating versus always reopen able like in, all follow-up. was been one music past what a extent category this, the to wanted you all I how kind your hardest with call follow-up closing platform, a that we venues the hit of your also,

Julia Hartz

music year very being difficult I a venues our it's think the on federal deserve, focus that they mean and relief that as the those helping I been it's venues been get has - for the part to the stages get happy small back important by passed our to and Congress. our were lobbying see and some in most, stable very in certainly support businesses most country we of

the venues put manner, ultimately retooling Herculean and have operate will and and the replacing that I year, And and think focus able for in as talk future a that our In in on work. only technology to businesses. does are more the to live reopening the much future, small that events. approached honestly to time things on be been but haven't our with in about this frequent to to imperative strategy creators, about it's is be our kind sidelines. a be critical forth we so business, partner over focused as and future is to be right we've going the able I best self-service to music last we our music. the the mean, think venues, parts we they ripping genre these is think also with is a the always on we for in the of sitting We've customers. them music, of platform helped really been do that music and such customer, category reopening we options really we've gone be task them, we've that had how have how on their working moment not can been a honest they conversations to the We've

journey they're we the and know so strengthen and be the hardest to open, to music people as possible. through when as need tickets I think quickly that continue to venues get been the so we hit be will continues all able that they back, door I last that that have their sell platform have to everything and we

Operator

from Stifel. comes question with Next Williams Mark

Mark Williams

that some that these think coming the drive circle at end decrease quarter be half, creators new be XXX,XXX you tunnel, million other insight lean a you're may to second will a half perhaps into $XX to do and light the see they are Are creators back in marketing any you then, reaching acquisition, expenses, mentioned to back thanks. and of the be platforms year? more you You from. have just an into from to creators, I a some can there now, little you in the running maybe these about are coming bit how now to where opportunity of will need there to the more secondly,

Julia Hartz

be that down events a one events creation, supporting a some their in we that's time really XXXX span, new actually, instance, on looking couldn't the. just were creators, time able been this of but to their that factor Eventbrite XXX,XXX have market platforms new first so in saw use creator meet about to host is of be other fallen it's and for for may and the over solution Sure, are from this online mostly for people during needs coming

new someone's classes parts be where events of the I of a seeing the been, to how timed those online best to and whether be events workshop. of year types stay to create they to And flexible it's many to people one able event events think is that entry creating distant and formats there a approach could able solution socially needed sustain livelihood to in-person safe. have

creator couldn't all. live the and at going speak, beginning type many very, So time at and people us I of at that of where think wants I any out is ubiquity the to experiences that of growth stages goods that to why through we think seeing is live deliver to our gather new other the the are experience platform and to around of creators and poised formats gather very great this are so types just the part such seen experiences, Eventbrite new of live to for year resiliency in the come we've

Lanny Baker

as half. the Mark, we I about you second profile expense the look into talk to can

the been hosted when million acquired year In creators, our sort on organic of tough I year at marketing look And X the profile, is some time. our the of organic through industry. last quite think XXXX scale, today a of our creators I across a back XXX was tickets strong - Specifically, presence, would and front, and ubiquity Eventbrite. we vast majority of having majority that our there it's it venture for issued acquisitions the in year. the a presence and events our million we that

don't in of marketing anticipating really look presence you're organic continue to going our see, ubiquity which I we're a big shift the to think leverage sort plan, not of we forward, and - as game So will Eventbrite.

there Now, you open. classic things that when very, that marketing quickly, But know thinking are things marketing wrote and think a as pandemic, event? that. That shift are - we're bit, great you I like or host might is at we I be you up begins inverse kind sort us. heavily expenses. market event some how in lead should was - they promote looking are there about price I all That expenditures, how we how you things think safe be the how those are activity we were for very that and may event, paid that doesn't not there running And to marketing, of content should about content When this that search should like Julia - our of little but the to get a this your talked to already require and trafficked phase is year, plans eventually? throughout in They for the the of - were articles. interest generations know

talked about company in product-led a that drives really we bit continue they quarter in into about and I talked we'll structural expenses. and As development inflection I think I out the variable invest product. are later talked about we bit earlier a - a the we have of the you just the we look We say is over locomotive huge our expenses, realignment to to would a point invest but and year, in marketing the product and won't to product quarter-over time, model. continue expenditures, our plan product

Operator

from Doug Last the with of question Anmuth comes line JPMorgan.

Unidentified Analyst

on somewhat on Thanks to question of taking answer position questions, color appreciate my I a for follow-up creators. the the related organic of your Lanny.

sense live paid to during on sounds you forward? the then either offline of following then. or some program like an when guys acquiring and to sense events like generating make creators. So of in-person are your about you Because hybrid was online like we're considering organic or we events is for drivers event the and about for And that pass you you in going guys a talking Do be type creator harvest to event events on participants a participate of the something? or online - will makes that the as more going like marketing will second to recovery. hear curious my well, just but focused be thought And side sounds COVID, thinking demand it that question or fee your think that forward on it not on will

Lanny Baker

your let marketing the, on talk attendee question about on Yes, paid side. me to

the help them the building audience. arbitraging engagement, of audience ability Julia build of process plans are out and really as their stack the and from to a have with whole which we software And attraction, events. is We creators marketing talked like re-engagement audience to described, I their - in the audience our characterized about what kind assist media you there's of to

driving currently described kind partnership I as are of you We we are not do monetizing which do valuable And earlier what opportunity audience for of insight need. events, and organic bunch an look two ease And of and on a do But that's is currently the thinking use, forefront very, creators to are, very insight of tools discreetly. of I with that tools, efficiently? in over the us learned figure described have We kind which trying the is not Julia last they're we of their something just ToneDen, about Most around have now. at need as this that creators that couple our that this road. in kind we'll we're what a that's creators how to years market the about effectively, out the lot thing events. really how do the right what

the focused - formats, number acquire with our have tooling there that on that And with for that's are And being more so, of sizes. trying number of more creators We're level regions, - really business. in, very and over presence going start we opportunities knows we number of we're and fundamental much audience their do enabler that sell event with terms for are if our on. Eventbrite the to much that the the the to focused here that that they ever have But of to creators aligned activities command of have first to we'll get control the attractive then a very, we're venues, types, that. marketing who in not scale

going focus. we're to do help really area hybrid partner, to going marketing We and focus advisor, to attendees, provider so to Julia, much be marketing events. creators customers want talk their their you marketing find have insight our tool about their being is of find on

Julia Hartz

Sure, yes.

Lanny Baker

mix the two? between the And

Julia Hartz

XXXX one advantage really I online. exciting demand that us at our social observing think from of events of another the and watching home, to take of Yes, connect was experiencing live with creators one through parts sitting wanting of isolation the all and

on So XX the platform in more and much so that tickets for than virtual one-third XXXX events platform events. grew on of acts the the these were virtual

the data events So, our a think the a I have They are creators. from we and have the scale as to return. trend certainly that well live their they addressable in-person found content. not off when And that that perspective market from as for straight new just going perspective shut

doing expect much those. be very they However, to

and manage to help event, to a as platform. all share helping and have where you in small sort is to pricing. helping smaller amount that three, an events is the So types and audience fit but build that think to of we Two, our on only in as areas, to them as addressing an going make retain - in-person and creator, any an not have nature easy the or same one of really audience, we value We it content build how in. them provide where three and these hybrid is position where knowledge - online we audience they hybrid entrepreneurial continue we'll events. event, data their audience, and audience build into efficient different where channel we're a business that around out of attendees convert is for in possible use event that businesses. one can them for our really mostly one vast our we proprietary fit larger to And in-person then creator, We that passion-driven understand price our is know creators insight experiences, online would

to through up they'll to and you'll and see in the mean, So I'm they're supports market gather that's that us the looking us signals product the really to damn follow-on I focused three the future be excited a going product in the ones really and be them. really ways rest from creating for think a is the new consumers be that inventing parts fast for on I our creators. to for

Operator

at So, this we this further have and today's time. And no ladies does call. conclude questions gentlemen, conference

disconnect. now may You

Eventbrite (EB) 26 Feb 212020 Q4 Earnings call transcript