seasonal revenues you, Good the on quarter key in and driving call. fourth thank promotions morning focused you and We for targeted items. Thank on Mark. giftable today’s joining us on through strategic
our pressure. although As a company revenues margins gross result, total under remained quarter guidance, fourth outperformed
quarter, prior total Vida with which a deliver sales improved Pura year. than with was on and both per enabled diluted of just and control In sales $X.XX, sales quarters, year-over-year earnings over Vera at last to X% Vida us Bradley non-GAAP flat less Bradley basis. quarter trends down Pura expense X% Vera down Diligent the fourth fourth nearly share
affected Vera Targeted to retention the the experienced efforts year-over-year improved fourth growth. Channel increased trends Vera revenues Bradley although while continued quarter. Factory traffic Full-Line the quarter, Indirect and e-commerce be revenue levels, customer store For by negatively consecutive throughout revenues, led Bradley to
Pura digital digital to strategic At and a coupled continued quarters e-commerce promotions; with media social to previous in however, costs. challenges in effectiveness year-over-year over persist And, our we our rising improved Vida, channel. overall decline media sales wholesale experienced due trends
On the ahead and markets. retail perform they continued and of improved traffic plus Pura side, e-commerce Vida Full-Line our expectations, to in drove revenues stores their
name position We the consolidated goodwill took fiscal Pura million, to our recording fourth opportunity and appropriately $XXX future, Vida by also and reset impairments We trade in quarter necessary of the year and which guidance. inventory exceeded for the revenues the with write-offs. the business ended
supply we year, to stabilization diligently managed controlled our our carefully in chain, and began expenses, cash. the see During our
quarter. year-end reduced inventory our we During the from quarter, the fourth meaningfully third levels
had Although contracts cost-reduction technology the areas actions efficiencies, of information expense future. its logistics operational we Many were services, and the Company, derived were costs. Company retail including took XXXX, savings annualized reductions, marketing the and The fiscal projects, in and challenges, various in we store of collaboratively for payroll expenses, XXXX. the savings and In realized professional fiscal across and the $XX million XXXX laid identified processes. position groundwork efficiency initiatives to mid
our order adding best and focus for merchandising, plans. add team right-size drive marketing approximately Chief Marketing continuing environment, long-term to designed more January macro and Bradley Brand to In to XXXX, streamlined the Chief by to of the President, our to we address Officer, and by and million, steady were annual cost of the Vera Chief deliver further Revenue $X decisions made of structure on positions size leadership position the and Company achieve cost These corporate and Officer, top position savings to business, structure our growth. eliminating challenging bottom-line strategic additional Creative the in of our position and Officer, us
Vida the Paul XX% for XXXX, Griffin to Pura remaining end Thall founders Subsequent of fiscal from Goodman in acquired $XX we million. XXXX, and in interest January the
to We in data investments and decisions optimization, and analytics, run data and to business pricing collect us make make continued customer science, fact-based more efficiently to analyze business. allowing our
innovation Crocs; expanded with our collections. At we cozy, Vera our expanded iconic sleep, our product Harry collaborations, and year brands brand, Featherweight and Collection; launching the like Bradley of and product robust also pipeline, another continued Disney, outerwear including Potter,
Full-Line ending and strengthen to and stores and continued fiscal our five Factory store, XX XX one with rationalize underperforming stores Factory and Full-Line locations. year base. closed the store new Factory We We opened XX
in continued boutiques also presence to shop, like our select adding Amazon including third-party enhancing to and expand We options in high-traffic marketplaces, customers airports. for
our to Pura designed and into Hello collection product the our customers we to several Vida as Disney, At Harry brand. Potter, expanded our with collaborations, assortment brand, jewelry, engravable offerings and of bring expanding such high-profile entered all Kitty, by launching demi-fine brands and new our product
less We complete building coherent, that diverse, This drive platform a effective, project for began data and build reliant scheduled completion a on marketing to target of customer Pura spring. personalize single, Vida can sales. of program and view marketing so e-commerce Pura each comprehensive is third-party performance-based we Vida the to better this innovative, become marketing. customer focused We on process more and implementing a
SMS, engage impactful effectively customers. to explored other micro launched on to our influencers, optimized TV, continued methods ads significantly expanded our reach our and presence, connected aggressively We TikTok
stores marketing loyalty, expectations. driving have role platforms, in Full-Line to they and we three exceeding opened our diversify and power year, These omni-channel to spending. customer during retail continue our count a Pura the four digital also collectively demonstrate are We new acquisition new as can a sales, driving stores which playing store Full-Line the Vida are presence bringing our four, in
call Now, let John over the the results. review John? to to financial me turn