the managed begin the Project successfully in turnaround business through to both effectively joining We've pivoted Mark. well story. on of start our everyone, thank existing you, year. fruit and the as a the us coming bear year towards full pleased of want first quarter. and will turnaround Thank with I on future We're with as organization which Restoration you morning, call. the for today's comments Good to efforts the some the completion bright
with gross carefully manage margin quarter, the expenses the year. Our in fourth earlier and teams continued efforts in both to consistent
go-forward around discipline our DNA. gross cost improved of have margin a and part control, management We
this base. our to on discipline, and are focused efforts our sales stabilizing addition strategic In growing
year Restoration that the results for assortments, sales is Our excited change demonstrate environments, areas that very unveil year. branding, long-term store our we're Inc. changes customer-facing profitable this Vera foundational position the recent exact Bradley, addressing After Project work, and Project through for product will of a need Restoration about we to the in growth.
For sale macroeconomic bright fell offset newer from impacted direct with discriminating channels. store responded helped leather, with product was their to outlet all closures. like discretionary were the stores. also spending sales soft an brand in the to our they revenues everyday be This extension our the X.X% the of online of a light Bradley model flash spot environment. outlet the Vera more offerings fourth Sales and A and latest store collaborations some continue new to channel. transformation brand to our by of in November in our to customers quarter, negatively brought but weakness overall, Customers outlet product of
challenging. revenues the to On rise fourth side, fourth and buys costs e-commerce partners marketing year-over-year wholesale indirect in due with primarily decreases remain marketing wholesale quarter the in and quarter.
Pura declined our XX.X%, were sales as to inventory effectiveness continue cautious external Vida
quarter. Our our like for holiday best performed Box categories Advent the gifts annual engraving and
While focus managing is we Pura are revenue effectiveness marketing business for stabilization profitability. actively at Vida, our the addressing and key
fourth quarter year-over-year we for As a result, year. margin operating drove improvement meaningful the full and
Vera incredibly implementation As Bradley in important and an understands, stage. strong as sheet I'm everyone listening enters is Project sure balance Restoration a retail for especially
diluted from or fiscal balance of strengthen year. to consolidated We year our ended $X.X position last strong a sheet, share, to of a $XXX million. net income the return inventory revenues our loss $X.XX year-over-year strategically already continue We We cash profitability our with reducing while to approximately million generated levels. per sizable adding GAAP
share. totaled was This year Excluding expense margin income per diluted primarily disciplined for by net driven $XX.X or control. basis, improved on a fiscal profitability the non-GAAP performance $X.XX charges gross million and
Bradley, Project a we brands. turn ago, This we to of Restoration. which a work comprehensive long-term our culminated revenues reveal profitable over elevated brand, Project We Project and Restoration believe design channel our the pillars. on initiative includes, X while plan, of work addresses me let where little year A targeted drive branding our discipline. among website. shareholders.
At will each stabilize company-wide and manifestation to strategic Project Now launches the comprehensive the of this taking mid-July and our a of prudent review marketing, and Project value full for of Through and other first in and new are remaining growth is It to New long-term consumer, store financial components and began pivot both full-line we things, execution these today. of strong Restoration, our are in Day actions focused deliver from Vera and product, Restoration, product,
the of new and Our both while product was ability have and this buyers designed campaigns attract by through we work marketing We believe brand our on to inspire new research consumer customers connection. and perceptions nonbuyers. and innovations keeping initiative to the fans from current current informed joy
give appeal assortment softer on new the look you within higher-quality some and broad each new to only and fabrics but great.
I'd great designed not pillar. feel uses like progress more Our and has styles to detail
to on and brand fashion focusing both and feminine For who relevance, XX- casual function. women value the XX-year-old consumer, restoring targeting we're
focus how in Our to the on to search XX-year-old of she understand shops. and XX- where us data led
to continue an reach.
We've and inform with this design this midyear. extend launch are licensing level brand to new customers target with this using file core on to acquire customers a along on to use to product a plan data new as customer of We we'll and focus and appropriate new our created target, and deals, embark we investment refreshed marketing development, our partnerships, and consumer growth data product multiyear vision collaborations new
consumers strong with connects a brand emotional we to distinctive make recognition, Bradley a telling going that unique For it even new and we're a level. brand, marketing deep fashionable story about and with the on strategically feminine tremendous a stronger by brand Vera as it. brand are our position is
reach more way through and dollars shifting in media are to precise increase our marketing mix. marketing more efforts We the right a refocusing
initiatives include innovative relations, Joy reach, increased new customers. Our creative our also focus to excited acquisition and who we an more our for gain new announce omnichannel Officer, increased channel-specific enhanced summer. efforts public perspective effectiveness. to We're media and about store partner, drive from continuing Chief very customer will campaigns, this are interest to or shift celebrity will And we digital
innovating we're our product, refocusing at For by our and categories core within best and items we expanding are core products.
sense modern distinctive our and styles, trend-right will introductions strategic feminine prints, and enter heritage, And colors, customers. but for into more adjacent through it updated We are elevating that colorful our designs. we item to keeping lifestyle make continue
model. quality of price components, We like pouches of meet increase while good, space carefully our structure most are inside brand full-line halo customers, have her her wallets attention superior and better, high best a travel, analysis.
There in preferred our under fibers, and recognition, the after retail changes and personalize customer brand something fabrication, is more strong were benefit craftsmanship. needs of overall allow smaller unchanged. accessory with to our we'll bags, derived these improved and the a look and use our be like to bags extensive the her key fabrics in the keeping items of new These offering offering We've fit and items customize is data of curated commitment organization. quality Products that to to that
our recognize just positive. Bradley, still our favorite our products the Although leather. unmistakably our extremely mentioned is existing customers wholesale I and seen customers the at will patterns, reception has Vera and have assortment New markets from will our and Dallas, look distinctive Atlanta, who colors, new, York quilting.
The it styles been new and
leather built wristlets and fall. and accessories collection New Leather the major sold of on this expansion developed part performed out. and a collection revamped Our and success debuted bags, other as Day. We've last of initial mostly well wallets,
always collaborations important benefit transferred well Our our as an full-line outlet styles, and select expression. of stores Product made-for-outlet will collaborations get third of be will website and as throughout prints, part the stores merchandise quarter. from outlet brand new
to the assortments then those all Peanuts, that from full-line continue a footprint our balanced We and Hello in and Kitty, for building continue and differentiates channels.
And Disney, experience. and outlet strong we're response clearly partnerships see channel, more finally with will
will exploring partnerships We and customers. Delivering digital-first channels accelerate will is that relationships our focus reach while us and wholesale brand-right maintaining a priority. help new our in acquire e-commerce key online growth
features, focus will online accelerate storytelling, and presence include We elevate consumer-focused more experiences. personalized digital-first this to and our
improving our online on verabradleyoutlet.com online offering elevating the We ever. shopping and are time creative our while for assortment first outlet experience
real dive are estate strategy. a deep We our doing into
to need fleet A full-line full-line and declining adjust not Our optimize all stores. and to in some strategy malls. outlet of is are of fleet is locations, we in XX% them our both and Traffic the malls
increasing We existing in entering already profitability to opening relocating new penetration markets. stores. formats steps the and markets, full-line expense We've of will improve taken discipline explore new our several where stores needed,
update The and fixturing the reflect cluttered We new experience. modern, easier-to-shop shine. allowing stores improved to will more product entire fleet with with will and existing an shopping full-line new branding our and less store a experience lighting,
budget triple attributable is million these million $XX spending, to last to and capital is of $XX this Our much current of year remodels. year's
expansion are plan future. identifying to plans we process addition, and store the this year modest X the in stores full-line of In open prudent, for
also full-line in taking a trends focus comprehensive new We are formats Bradley's We're a exploring approach to channel. also Vera the centers. on outlet lifestyle addressing with
will this Keep the are remains with and We retailers changes our we Maintaining model store for customer specialty working outlet know improvements. actively outlet year. open we is new are that brand-right we in are aspects reviewing and shopping. where all new wholesale and X outlet highly relationships operating channel important, profitable, the of mind
a there's Vera As you can on see, going at lot Bradley.
increased customers retail Project -- Vida's pillar additional delivering of while continuing costs have largely to let Pura our led new balancing to with digital making business as efforts last the each media retain to X are to Pura a diversified and quarters, Vida, customer we our shifting declined to work result focus are Now the We wholesale and lower spend profitability acquisition. stores. marketing where and that of Restoration. to on turn e-commerce me revenues
sharpening XX- For collegiate we're the the our consumer, focus to girl. on XX-year-old
to increase shift appeal based will strategy on research. our Gen our recent We Z to most marketing
places and living and sharing marketing brand, in moments, fullest, For re-centering our faces our brand life Z. Gen campaigns the on we focus sharpening real the on to ethos are our
made This data significantly smarter improve and strategically analyzing in enhanced And target analytics the we We on test and increased AB customers with especially and new tools are newly retention. implemented more more our in on repeat conversion. reporting but investing acquisition analytical and us focus to have experience to customer challenges. potential a and comprehensive site are using customer customers platform purchases
that designs affordable with a and playful For products, well as jewelry and fun, are are on other we on focused bracelets strategic delivering unique, as dominant emphasis accessible categories. adjacent
We bracelets categories. to jewelry accessory innovate our string around and will continue other and
to are Our items custom your engravable building continue and bracelets opportunity. popular to big to own from growth bracelets be Charms a Harper
to favorites and continue Potter, high-profile Shark pursue Week, and bring will the new like which fan We brand. Hello Harry always to collaborations are Kitty, customers
responsibility strategic for have channel, we Pura back growth and important supports as focus customer, restoring wholesale. purchases program, a with charity Vida causes. on repeat Social which well to continue through on we as to focus is finally, dozens the of strong e-commerce this of growth greater our And
stores success and beyond. Additionally, has store in to retail this locations year new driven for us find our
open We at least stores expect year. new to additional this X
Schwindle, the turn results. me Michael the to Now call over Michael? review to CFO, let financial
