Thank on Good today's joining you, for us call. morning, and thank Mark. you
to our for continue Restoration efforts Project work Bradley across long-term Vera as on company the together profitable Our growth. position Inc. associates
store the of Vera revenues year. expenses We far. solid delivered gross Vera are we from .
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activity. and sales along sales of prior increased XX.X% liquidation meaningfully and Vida strong. revenues driven both Pura sales wholesale were with levels remain marketing Store in with year spend clearance e-commerce declines decreased by year-over-year as higher
our improved. been expense new management focus on iconic their as responded and careful operating Vida product innovative income both more profitability, spending our At the customers and discretionary current latest on-trend in diligent have environment. macro and have Pura even quarter offerings to collaborations our they With with brands, product year-over-year third to
We as levels. cash Project balance continue Strength our while to diligently debt-free Restoration an adding is sheet, navigating well our manage supporting area in important this our as lowering our retail to initiatives. in environment inventory in uncertain year-over-year strategically position
revenues, we Presently, strong conditions. we we are stabilize and taking tactically to on what can remain we financial strategically to discipline focused in react targeted market actions controlling current as and prudent both and control
each made meaningful right Project on plan long-term We consumer, for and have pillars we deliver channel. Simultaneously, of focusing key brand: and the strategic with profitable business X product Product our growth on our brand, execution shareholders. believe Restoration, drive of are will value track to progress long-term Restoration and
related update Let on Project of you initiatives to underway an we have me give Restoration. the some
At June. conjunction women updates more place brand in we who prime focusing on restoring additional the are with in casual on call our targeting earnings rollout Bradley, importance feminine Vera have fashion with will year-end details and XX-year-old to and for function. both XX- We consumer, relevancy,
we investment next customer our vision brand and customers multiyear an with a created target, level as with core appropriate We've new on launch along to file consumer product acquire new plan a marketing focus growth this year. of refreshed
inform her research needs we placed on and to importance this audience, on Our consumer target development. design product and focused
fashionable emotional brand consumers that For unique on the a working we brand, and deep with strategically a to position as market are our level. distinctive connects feminine
this customers. reactivated increased efforts Our year number of marketing have the
perspective omnichannel from to acquisition our effectiveness. continuing for shift channel-specific customer an to are increased focus We media
strategy in marketing next and the vision middle out roll year. Our of updated will brand
the within will are we year, like and core best we by at travel and products For continually see expanding are how innovating mid-next items campus. categories our you By refocusing core and our we product, on back have distinctive make but updated into print elevated it item relevant colorful introductions adjacent to heritage, trend feminine continue and design will more customers. our through lifestyle strategic keeping we for sense enter that and to
a Ultralight will, well, with income. fabrics believe to for higher us. performance fabrics household big continue a younger our Featherweight Our performance core performance reactive trend appealing customer and are We opportunity to
always will a to be continue signature, key our be for coordinating but Patterns well. solids opportunity as us
expand our solid have offerings. will to We continue and
collection simple purchasing clean leather to have counterparts our and purchasing forward. expect and the Xx full in our revamped beautiful exceptional designs bracelets in other and of than quarter. by their been accessories expand part received debuted As we well going lines, Customers collection price of bags, our customers, wallets spent more The leather this, and September. third functionality
will be collaborations important Product of our part always brand expression. an
launched to recently most Story Stay Hello Peanuts for to year. Disney exciting from next response to strong see tuned to Kitty continue Toy collaborations more Collection. We our
especially are August. in our We introduced thrilled collection NFL about
in to We NFL all teams fiscal will XXXX. expand
incorporate Wars. we our collaborations, great including favorites incorporate Toy Disney, Hello sharp bags items points. items giftable all of ornaments the collection, from Kitty, -- favorite a lineup uniquely have Star to price and gift-giving holidays, our at to Peanuts, and For fan from Holiday gifts Story products cosy featuring also
online the building outlet digital-first focus For our assortment. more from clearly full-line presence, accelerating the footprint are assortment and we our balanced and channel, differentiating a store
as plans of as improving channel, also growth the full-line next for are first profitability stores formats. remodels this future store including We and have on existing new year the focused development of in for well half
relationships wholesale we partners. aligned with targeting addition, strategically are In
and site reducing bounce sales. rebranding successful and As conversion driving this, and recent changes in rate our navigation have part of been
in what apply full middle will a We to changes learned from we've next of year. these site the rebrand
to steps taken our product, profitability have the and via stores. discipline marketing We full-line of expense improve
the modest expansion in store are identifying and We of year next for beyond. process prudent, plans
including to designed tactics traffic trends and testing to addressing and the thorough through approach in a targeted Vera multipronged marketing channel comprehensive drive pricing outlet taking adjustments and are also contest. Bradley's We approach, store conversion a
to Vida. turning Now Pura
aged young to original brand. sharpening women For audience focus the the consumer, the XX we of are on XX, our target
For the life fullest. philosophy brand recentered our have on living brand, to we the
our authentically to pivoted and enthusiasts. places share customers faces marketing moments, our real have and of We
implemented acquisition analytical are comprehensive data to platform keen our using more focus target retention. customers We a newly customer with customer potential more and on strategically both customers and
tours Our successes recent and mobile customer for huge free college live engagement. were
unique the on with newness and adjacent bracelets are other designs as delivering fun, are categories. that as key jewelry Innovation accessible affordable focusing strategic emphasis product, a well For playful and we on are working. and
Charms building popular are to to and opportunity. your own big Harper growth from be bracelets engravable items custom bracelets continue Our a to
favorites collaborations and will Hello the Week We new continue Potter, always and Shark to like pursue brand. are to customers which bring Kitty, high-profile Harry fan
is our her We the collection. Gifting life. Charms for holiday Holiday popular bracelet collection for men our collectible items very huge and expanded recently holiday us, still This targets our advent packs, men's these special Harper and offerings in themed core opportunity purchases our who a ornaments, customer include boxes.
important society and for supports program, Social to which Pura charity our mental of support and awareness, through including number this Friends, troops, our homes we is responsibility animal, a Best Vida Trevor health charities, the customer, project. the
Based and strong beginning a strategic store XXXX. success in our growth locations to we Pura process driving for identifying Pura channel, plan for existing expanding expansion strategic of a Vida existing new of an stores, Vida the have and model. the wholesale develop of bigger, pursuing are we we Also, expansion e-commerce larger by refine and existing on of on focus our the handful partnerships store accounts. For more are
March in our plans We year-end announce will have firmer call. on to
To the store and team operational Pura gain strategic the we efficiency, Bradley both moved Vera operations year. this earlier Vida under
Vida's and Vera stabilize to Bradley's reverse taking grow steadily channel. Pura are We outlet the in revenues then to actions and trends
control, strong Our team gross and on drive focused we all margin discipline will growth. ensuring expect and growth, long-term revenue of profitable driving which improving financial is cost long-term
me turn financial call let to Schwindle, Michael? results. review Now over to the CFO, Michael the
