its our everyone, go continued and good world. you, to today's afternoon. for and impacted unprecedented These Thank Thank those the on by out be hearts us Jim, and joining continue you, effects call. to times, COVID-XX on
speak want U.S. is pandemic. when This people the about faced decisions. of Before the the we content the the begin call, briefly being difficult across I many with time do are with to typical
people now led not all difficult through are central their Boot ensure to X,XXX made industries who has to servicing permeates our seeking time. I four customers. are They safely team our the is and Barn our store stronger essential walk first team. and associates associates the that turn would the remiss answered XXX subside. a the I who be It when company across update to performance and open my to workers and this our strategic be And proud than health help more attention our results, concerns you balance business, initiatives. personal environment is recognize in culture committed testament organization current that and customers emerge will more stores the to Barn Boot the to who current to we economic entire even the said, the With shopping I considerations. nationwide servicing between the I Our the will entire in COVID a commitment this a safe through each our keeping environment. couldn't and lead brand our organization, impact that having and know the challenges on on call quarter review of The
then and health business. will Greg financial to The the meaningful our remarks, performance detail, will a more up we our COVID-XX on questions. for my have Following impact review continues open in call crisis
by same-store of X%. more our surge retail have in time, up the COVID-XX number correlation, online a we consolidated and positive monthly health of June shifted seen At sales reflected both cadence consumer strong specific on traffic. as April of during This demand XX% same and in store sentiment and have have consumers declined between impact XX%, We e-commerce seen the down, and a tests its the geographies the as declined performance is dynamic May spending crisis. only in their increased
we of receipt time. factors, their call, external improvement this believe teams response our to These While corporatewide challenging of restrictions pay reduced the COVID-XX measures included would execution digital crisis. stimulus our superb reduce measures we and to payments, like was and discussed took furloughs the marketing the such for I driven in in in management, balance preserve by that part reductions sheet On order as last cuts during for health and sequential expenses. stores or we operating spend in store to expenses hours, recognize third-party easing and layoffs, minimization the
the make, million our increased $XX to continued inventory financially, are without as business, to choppy yet our of months with $XX tough results. we necessary quite continue year-end to we and were pleased position impact lowered $XX health due the the reduced payables periods XX these believe the our million, strong anticipate decisions cautiously COVID-XX they March cash a million the in to increasing proceed during plan we by debt. to When we believe the and sales While coming health were We crisis. compared of for we I'm of balances,
declined consolidated XX.X%. sales first the same-store During quarter,
with merchandise in receipts job healthy. prior XX% in year excellent the our partners, with margin From vendor of to same-store an while grew both have down days, Given removes managing in stores closed been was enabled e-commerce merchants consecutive retail in increasing tightening including This of algorithms, more to the The replenishment Same-store total due declining stores actual perspective, resulted erosion more pronounced, health working five with when to XX.X% performance a sales for our did remain our that our that channels crisis. the XX% than margin current and our closed stores declined our the e-commerce even us in that sales channel sales sales. which XX%. period. line compared sales inventory remained sales metric XX% our of bring
XXX basis in Our factors. points two margin driven quarter erode by merchandise by did consolidated primarily the
e-commerce, merchandise points First, based the given XXX channels. the two outsized basis composition volume of margin on our of declined
and work XX the change part rebranding Boot experienced name apparel. boots that basis work to inventory Clothing expand Clearing discontinued is the apparel. western focused include the the process Barn we writedown boots and this entirely acquired of to G&L merchandise Second, a will point on and at western assortment that store of recently
in diluted quarter to expense net all year the we resulted manage the of to per expenditures $X.X decrease all in net This we prior control when environment, last continued million to in a $XXX,XXX of Given the $X loss selling, resulted first compared per income an during first million expenses The period. first or quarter closely. year's administrative or in measures compared $X.XX $X.XX share implemented and quarter. general share challenging
first to like an to due to and expectations, open with temporary our internal all stores closures current store update are, we business. results. now disappointed circumstances not While Except have fortunate have compared course, we quarter to on I'd earnings, COVID-XX, provide today. we when are our very the pleased of the current of under to grown for are
of between we strong behavior number As into moved our results customer communities. and COVID see to in July, the correlation our quarter, their a shopping test second we positive continued
As reacted, by while slowed case its responsive approximately July same-store our action, levels. from June and approximately by business took customers our sales retail Preliminary counts increased in local certain XX% sales sales and markets declined stores XX%. grew in e-commerce our jurisdictions in
many declined first stores week sequentially of Our our through August. and the retrenchment around with same-store sales from our This the includes XX%. COVID-XX, sentiment consolidated same-store July improved mid-July California. Arizona sales retail in of Texas, such our Consistent as sales fiscal July larger markets, dynamic in
our normalize. the comps. store in that June digit our to the in pivoted we largely beginning grew driving that and in boots Same-store quarter of improvement sales resistant oil provide the Sales the extraction more merchandise the and of but work for month four declining growth. ending a expect FR, would positive around average news of their growth Wyoming of in business in declined COVID-XX. begin conditions to functional I to fluctuate improved ability on our year, each oil lagged We product apparel navigate this chain stores sales continue as saw significant We month result single needs. challenge From in apparel upon work our after customer We return with as work a like volatile May. to anticipate our of the the Sales XXXX to with retail the to markets. throughout confident non-flame an Dakota low perspective, the in will June are work will in in industry. North of through and many the Colorado, to softening temporary a month working update when growth flame-resistant, negative continue retail as and Texas, gas sales customers strategic or now these of response our based sequential serve initiatives, fiscal customers states be to storage same-store
in to impact term, believe rodeos, in oil, the couple months that We of in to sales. occur lag XXXX. when beginning western and concerts saw the believe resulted fall are quarter. compared the has the of which and price the XXXX, declines immediate of during other nine to and sales back when markets We boots that spring and the to past we significant Sales the look a last In our a a more and saw versus sharp counts oil we that shift over have to the we the typically speed our the product. more was in apparel even of music functional customers impact in decline a between we price discretionary near in of summer in price declined time our oil sales expect these on rig declined country of month reduction oil at significant the to roughly festivals contributing the categories. of these cancellation the As there
change our traditional a to refining customer. the we in while customer are From of our focus on merchandising western team been reflect continuing the composition the to our nurture expanding product As a the assortment work perspective, demand. has marketing result,
pivoting spend term. media our the redirected and our and shifted customer and email has additional composition a the a from the most us only click of sites standpoint, on as last radio sales marketing more has Given channels grow traffic over over with We more between [Technical marketing our of months. continue two the stores paper From environment, modest the been online away have the segments. fashionable few that to focused spending segments and activity to to some recent enable long believe amount database will both drive e-commerce of Difficulty] we our
We to pick online, buy use up take advantage capabilities and our adapted quickly curbside our omnichannel to employees. encouraged and our ensure continue and aligned operational is perspective, in the expenses safety with our keep sentiment. for an From of customer the customers marketing store with prioritized offerings, our in very have marketing tone stores pickup. including modify our omnichannel line of sales for our customers to to have integrated We to we and
began markets we returning traffic As expand was locations where hours to to able in reopening, normal were more volume. store
to continue the to We optimizing traffic stores. with labor of hours be store flow focused and on the the
positive be changes and implement them. They've asked on procedures, be do distancing this the our to as to challenging want and have face all work customers store time social extremely the room safety take organization. of promoted of mandated remained fitting couldn't during behaviors, of appreciative operational they have We and our to work. I the coverings associates adjusted them use for extremely entire hours a procedures, and our that I flexible time stores number encourage returns we our same. of to acknowledge more moment through
couple significant our result second growth been leadership. their of of months area our as online COVID-XX. of omnichannel to customers as habits initiative, last a Moving Omnichannel strengthening over shifted the has shopping an
margin. with an pleased in quarter e-commerce our online in growth increasing in business by with traffic increased sales The healthy primarily growth first the from sales growth XX%, experienced are the year. driven in We with and year-over-year conversion profit operating we prior growth bootbarn.com the was during
and higher-margin expectations sales on Our Sheplers as This the XX% positive rate in of an extremely quarter the on margin. development is growth XX% our new the has reduce promotional we focus site, were newly the drive and initial the e-commerce site rebranded The heritage. exceeded sales sales outsized in quarter, penetration the first to in a activity able a the Sheplers up from first total prior its with to total e-commerce upgrade of branding year. western increased both
of that the last over our We we in enhancements customers made in platforms us which couple a to time. comfortable serve at enabled manner pleased are digital most have shopping sites they omnichannel have are the the to and years our current
reach delivery we capabilities intend company. add from believe e-commerce to We satisfaction. of our enhanced us third these forward, customer to and And customers, third-party to our more and from both will our inventory our stores exclusive to capabilities of including use brands. e-commerce same-day make business, Looking fulfillment more efficient decrease allow strategic two orders a stores the initiative, delivery delivery provide more using times, of our
brand grew XXX exclusive prior period. quarter, first the XX.X%, to the penetration year compared points During of an to increase basis
exclusive modest and brand Shyanne, over number been our to top remained Our by and cautious during of The in couple a gross once penetration to current ability portfolio and years into relevant further took we sales we that have while the growth to number second strong brands. our brands, began, We the crisis expanded the the to see And James exclusive continue received as the which four following COVID-XX has more year, moved the selling of develop brands of customers. first testament customer Cody our expect we a quarter last in extremely pleased fiscal brand brand growth, approach two in our develop exclusive our is brands and been quarter. loyal to store. exclusive well our and now a have accelerated expansion our
Finally, expanding our store base. initiative, our fourth
stores, store at delayed a During the our their count intentionally the open the bringing were stores stores. we set five but result had quarter in These five of to opened of XXX end to late quarter, COVID. as opening first fourth we quarter, new the
and expansion We as opening Carolina. Russellville, the Pennsylvania, are store well our of excited as state about new May with in locations the in Arkansas Ohio the our into XXth North
environment. capital, to largest be confidence we we use external unit gain As planned have slower for of our the until continue growth stores in new
We stores in in XXXX, open fiscal additional are the opening targeting of an expected store second one XX to including quarter. the
to I'd time if new months, reaccelerate the the the is improvement. conditions line now turn only As call like a growth development marked show market to Hackman. six for Greg us over opportunity reminder, store a allowing to
