and everyone. Douglas, second Aaron’s The Business of ahead Thanks, delivered good our quarter internal expectations. morning, earnings
As more demand. mentioned, initiatives, continued we our cost which offset in Doug has executed customer reduction on well than challenges
took to were deliveries in quarters lease decisioning largely year-over-year. quarter. beginning year lease due of X% quarter. approximately the Actions to merchandise as Lease in company-operated fewer fewer was approximately prior XX% the and prior we This the to applications stores compared down tighten
with million. than lower we Our lease quarter the ended size of $XXX.X X.X% quarter, prior than year but expected. the a value portfolio This was larger
metrics. lease renewal quarter Aaron with Now XX for for pre-pandemic key company-operated for XX.X% rate our moving was year-over-year, was This lease the quarter. down points stores. The renewal second rate averages to but line basis in the our
quarter. Our the normal XX end reflects increase year-over-year of a and XX This trends. non-renewal year, rate was to at basis from increased due of basis second primarily points XX-plus-day seasonal rate points of the sequential QX X.X% this
pleased improvement lease This of a a as second write-offs. revenues We the percentage be our write-offs to lease reflects in with X.X% quarter. was merchandise continue for XX-basis-point improvement The for provision year-over-year.
growth for strategic important our about talk The Business. initiatives let’s Now Aaron’s
our performance in-store model. meaningful continues strategy the financial experience transformation to customer and operating store GenNext of Our through deliver
half storage. we stores of these quarter. XX% total of in to in our GenNext for accounted just XX end compares That over the retail the opened the bringing first prior At In quarter, lease revenues stores, year company-operated approximately the XX% XXX of sales. to year, the GenNext
year opened stores than of our Lease than higher rate at points one percentage legacy than grow average. store originations GenNext XX more in continue a less to
we in have look revenue than performance stores opening GenNext and forward our Our stores traditional stronger GenNext future. stores to new the
and addition, to showroom In our hub program. continue new we execute
So far showrooms, of XXX total the we year, year. XX locations converted to launched this since the last number converted bringing have we program
channel. to The turning Now Aaron’s e-commerce
XX,XXX digital aarons.com. our enhancing on assortment expanding strategies, the marketing products online with on and focus experience to improving continue shopping We over the
generated XX.X% year prior increased revenues represents initiated as quarter. of on aarons.com and now quarter, XX.X% the the compared some total in year-over-year leases revenues, lease X.X% In to
we are experienced pleased these increase lease aarons.com in of applications conversion volume of completed both We the on that year-over-year applications. and also the a
written to prior recurring from However, into compared result year This the decisioning revenue the quarters was lower average quarter. the decrease XX.X% and prior decreased portfolio e-commerce tighter in of ticket.
weekly During quarter, a also the launched we aarons.com. option payment on
weekly stores As reminder, we last QX rolled in in a out year. of payments
now low wherever to they can We our are customers shop. payment to we pleased choose option weekly that the offer flexibility a prefer
Now turning BrandsMart. to
as of our future for sales will be Please growth. sales last reporting reflects stores XX-Q Starting our the synergies operating mentioned, open work a just celebrated this anniversary BrandsMart our our see comparable of achieve for our implement we initiatives months. from to more XX to recently the team which one-year drive As Doug detailed strategic and a quarter, we I’m business. proud we definition. metric,
Comparable X. during sales weaker for especially improved, second major Day customer as traffic across trade down is down to compared Memorial and categories. year sales products promotional the result priced prior XX.X% of lower quarter quarter, to July ongoing the the key This customer and periods comparable were a quarter. Throughout our
sales Consistent down invest to year in marketing seek product prior we pressure new performance, to X.X% the strategies. of in sales, with experienced e-commerce continue quarter. our e-commerce overall represented total we attract we and X.X% in channel E-commerce sales customers, As to the BrandsMart product digital channel.
Despite the the the remain of demand profitability business. focused we challenges, on optimizing
savings direct For margin was procurement product to by a the XX actions. gross compared of This approximately our points quarter. second result the pricing quarter, and year improved as basis prior strategic
first our Finally, to I’m BrandsMart Augusta, report in in that excited we to open Georgia on new are store track QX.
that confident brand new our customer are resonate value this proposition We in market. and will
our performance. further to over to Now on the I’ll financial details turn call Kelly provide