the merchandise tighten everyone. the points. Aaron's basis The morning, last delivered quarters and good third revenues over X.X% of and to challenges demand.
Lease compared fewer the quarter, Douglas, lease X% prior quarter company-operated expectations decisioning we the for to down were in XXX fewer quarter of approximately This as actions year change applications took The year-over-year lease year-over-year. due approximately internal in largely was improvement quarter. our deliveries beginning in an exceeded customer that Thanks, the ongoing business stores to despite is prior
trade see lower-priced we customers pressure all addition, our categories. across to as on items In average ticket to major continue down
agreements than we year This due was of Our lease lower to larger expected fewer with portfolio. the a turning quarter portfolio ended than $XXX.X lease out the prior quarter, but of value the million. X.X%
lease the basis rate metrics. key quarter lease rate points was company-operated for XX The Aaron's our for to XX.X% all moving year-over-year. was renewal renewal Now approximately This down stores.
of prior due a normal basis was XX-plus rate was also primarily the increase XX XX seasonal X.X% the from year-over-year.
This Our quarter. trends. of sequential This the of an end at points to third day nonrenewal points improvement basis reflects quarter,
revenues to we an enhancements Write-offs in with model, decision improvements which basis which is pleased points lease of a was write-offs. X.X%, prior are continue lease quarter. our of the year contribute believe percentage to to versus We XXX as improvement our
Now turning initiatives strategic to business. for the Aaron's growth important our
the the year over quarter. of retail the to company-operated store of the of GenNext experience the bringing GenNext sales. strategy total for XX our in-store quarter, deliver these continues GenNext XXX accounted to In through and Our in stores, XX over in since compares performance operating transformation quarter, customer financial stores stores launching At opened prior end lease XX% our revenues to model. and XX% That meaningful the we program. year-to-date stores the just
the cost are in and the savings. XXX progress showrooms In our chain with are new expected have We we addition, now pleased and the hub executing showroom achieving program. in
As we to This stores includes excited opened X showroom continue in X markets. year. our GenNext we strategy, evolve report that now are markets GenNext new this in so to and opening far new stores I'm Aaron's
Now turning to the Aaron's e-commerce channel.
compared digital increased and generated the written the the ticket. decisioning in as aarons.com represents to tighter lower We shopping XX.X% focus quarter. products year believe expanding year over on XX,XXX decrease into quarters average revenues to now with We the leases third X.X% quarter, in compared prior and year-over-year marketing experience strategies, the e-commerce revenue enhancing on continue revenues assortment decreased lease to initiated our X.X% on lease the quarter.
Recurring XX.X% and of prior prior from resulted portfolio from online total the improving from aarons.com. In
to payment see in weekly stores continue in growth new on We our and both option, aarons.com.
on year this and As stores in aarons.com QX last of out a reminder, last in option we quarter. rolled
options, and We are excited lease customers provide to new rates believe weekly we share our compelling flexibility will us to market help over our time. enhanced through gain payment our
lease through decision lease are the now will rates we across rolled now approve these to We earlier Customers all and able of experience, and to conversion addition, model. our by just enhancements customers enhancements decisioning out one lease month. customer application, are streamline to this applications. In excited of all approval channels believe model lease about submitting we our shop higher consistent lead improved a
Now turning BrandsMart. to
Georgia. want new excited our store in more extend store We in layout. about Augusta, to image are of opening brand our a the store modern showcases recent I first my This very new who our I in proud this look of members new and we to customers serving worked market. store. to all achieved, this forward I launch what to am of new tirelessly thanks team
Turning to quarter our third performance.
operate challenging demand a we in environment. customer Douglas As continue to mentioned,
TVs As weaker ongoing and a XX% BrandsMart's appliances, comparable result, customer computers. traffic year-over-year. down to of down trade were a sales primarily This major in result customer lower-priced products, and was
the in new product and of marketing digital we with X.X% prior BrandsMart experienced sales e-commerce sales, our overall performance, we total channel. to X.X% to channel our attract product work customers, down from in in e-commerce year invest continue quarter. sales As strategies.
Consistent E-commerce represented pressure we
focus of We the profitability continue business. to on optimizing
improved This was compared quarter, points savings by quarter. margin XX approximately a of direct actions. to our For procurement strategic the pricing result third product basis year the and gross prior as
we XXXX, synergies holiday positioning into business for the look into ahead focused transaction growth. achieving the future As on we remain and season and move
Now provide to on I'll turn the further financial performance. details to over call Kelly our