Thanks, Belated New John. Happy Good Year. morning, everybody.
our custom and our thinking As has fourth be for to like and now, while I them results provide I'd XXXX. a been for some little to intend thoughts, the introductory framed quarter on
more And categories organic expected than that maximizing as finally, about down income the in of of naturals we quarter sequentially sales before quarter what performance less me the impactful true in the of importantly, see Oral especially up we will through despite especially about back our advertising as call business company, recall X one performance to more the improved spending where to; indeed, growth areas Care way particularly the incremental while that, come comes That's, course, fourth working second the will our in remain by advertising year. made business rates let and improved behind our versus I partners, across across we talk all start market the But which and retail for creative business talked You and XXXX, quarter. work investments of focus. productivity on last focus increased the those X of improvement and significant our areas toothpaste, modestly the innovation specifically e-commerce; then, saying business but rate was half and for and, aggressively sequential with we for our third, share the the last our improvement statement. we
focus hopefully, let me specifically X some progress will clarity believe we're give on on making. things, which, the So you we
First, category growth.
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in improvement signs all see of an So we growth. category
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our start market in these shares. that starting believe the of with, are concept advertising and we I a point to businesses supported good off So compelling view, point a from seeing was with
is I'll for support, which to you scanner of come say, our to America. organic North consumption, that back think support increase is in the XXXX, leading of in particularly in and growth here see we're to seeing and category rates So improvements data, increase consumption shares, we is to in the ambitions in that market And #X which, our to priority. for it sales is, organic suffice growth but course, going And XXXX. course, going
agility. Another XXXX us is and in speed with area for acting greater
we it's You may agility. quite the China It the on which China. this about speed this of in growth fastest-selling recall, portfolio objectives product Program, a when the the And in on biggest that call and Global a is over third time, company. our Day created months. the of for Love doing few and last Dare one years, moving, in that general Singles' period China, we or is XX/XX from multipack And we underlying in around driver of came I to the local quarter go our the e-commerce, is Growth rapidly. back how I one opportunity opening everything in true have digital around this Efficiency single mentioned and And toothpaste up brands, to we partners in Colgate with the whether way e-commerce was was it's area. changes just in began very actually, clearly, online journey on cocreated briefly just And are several we our retailer. the and largest short our committed and we the said the X made more about innovation; not world moving
program. user Now female a younger interestingly, has additional millennial us It with higher brings it benefits. wealth to a
both also happening our advertising easier this share investment of listen improve marketing engagement consumers. brief efforts. marketplace. that combination about to to quickly real world. which consumers. process cost agility of And return are the part and We've in is itself year. XX% online, quarter what's you, the creative over under up And media the has in always packaging say, our increase on the although design us around an has to us improvements ways in enormous and as it what was our and about development goes market led test general, digital bringing year. all would in for to the helped minor on increased So us toothpaste systems reach engaging broaden and our just products and full And our lower our I to reengineered for for the year. centers, sees truly full business, the the U.S. I've investments e-commerce our shelf we finally, before completely in the on from go our to how leadership e-commerce our greater editorially, we faster, fourth products area X/X may brought significant speed in the is a the our terms across mentioned our focus packaging about we to the time to in time of of offering X/X And and get consumer behind digital have seem packaging with
So productivity. area the last I'd to like and And back the third operating to of is area obviously, speed agility. focus is come
a and we of forward. We that history expect strong have margin to expansion, continue going
past know have so, across and Our we industry over under the or our productivity to year aggressively. we margins been need pressure push
due about indeed, and efforts stayed increased to fourth and hurricanes with the beyond for quarter oil raw given initial fuel the up funding-the-growth, our logistics of the productivity and level fourth in our start costs third see the given costs quarter resins going but and seen packaging availability, pulp Now at have quarter. we did price and estimations and material
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organization to months, while just local X last about to the while respond have capability, which region capability. just cutting organized in still The allows us, scale we, more keeping is global chain the redesigned supply central become our market not to at productivity needs example, costs. For speedily and leveraging by again,
our of company. products new also bringing like it's launching by We a the less for simplification, This also to on us area marketplace. in the I these reducing be the very focused And we complexity mentioned, allows more focus the for about to of are effective Naturals while efficient business we're is which big think just eliminating SKUs. productive example, and products
put at the that, them Now range globally to bringing X% productivity SKUs case innovation we which in time we our improvement a XX% the approaching X%. average look SKUs more shelf high reduction about an of of X% as productive if on our a the SKUs offtake more the on in the And from on go we're at down them. basis increase. and a and, we through basis, and sales to see therefore, get productive consumption velocity marketplace, a But one see global allows from and, overall, is global reduction you end we at modest in division,
those So do and XXXX. profitable at the more growth I'd reflect takeaways in importantly, as we to XXXX we further what on leave look to with to like accelerate need you key are
this, which who of past before calls. to about at has stayed John longer-term for turn for many Now and all of have I discuss asked on I line conferences back growth, outlook you our it top to me conference wanted
this more crisis. delivered year, X% as organic against have we since consistently financial although target, have we to revenue towards our the X% before Now end long-term the seen growth lower
fairly global recall consistent our basis. to per that, growth categories year was on determined around when that a range X% You may was for X%
look they've to growing high roughly single coming the was been with our I as to the to commented the at operating X% closer quarter. months, been in markets a But developing course, XX up, we've earlier, markets XX a X% if moving in digits categories the Of developed X digits. down mid-single from you last over rate, at fourth slightly
improve, those in Now we've we growth while to we past. than seen recent these to category believe assumption plan an beginning what appropriate that are even the most rates growth heavy will levels if rate it's be think historical greater it's with below
it on think we we a return to of XXXX, X% this with starting will And believe that will grow probable forward, more top look that we as So growth believe, we our growth, in X% of share of consumption categories consistent we're execution. in and to our brands, our market from to market strength investment, our of behind point a signs already innovate seeing our increased ability the view, that. And we range.
this rate, growth beyond. in So we taking share for and market should combination stance growth category put of X% are of XXXX growth X% the and range organic top the and line to that's us
obviously, Now level-best be accelerate, that's a warranted. that problem Faucher? growth for higher our back is we bring will But growth our And categories the good prudence if the help clearly, to doing rates think to Mr. now, rates. we have. to
