to Strong the moment, brand. what advertising and Clearly, we've great of light given the in label, the talk particularly continues particularly investment in we're I'll through frankly. with strength Hill's. put strong across see the pricing come strengthen is pricing historically, a volume a volume, obviously, the the extremely And pricing performance pleased quarter back to about the Dara. and move taken ex that board, of significant into private for Thanks, quite encouraging, but the business which P&L the the we've
inflection in strong margin. seeing the out gross getting think, this what's business and quarter I on of through And leverage obviously move important more And operating real line, reflection, the the is call running the volume is strong margin, the a margin I to P&L. the through think
the strong Market clearly the of shares brand seeing a this advertising brands But global quarter. characterize if delivered the one specialty Hill's investment. stores in back quarter. some the up. we're the again We I were about that And of talked in fastest-growing Penetration clearly, overall the and up. pet we've take awareness step before, of and penetration household business, as low supporting marketplace, low
So we of still think the reflection again, I a upside potential have.
the wet, obviously, area you in, that the execution segment when getting translated SKUs as more better categories. shifting look under-indexed into That's consumers on ramped that in wet, capacity shelf. penetration, we more up stores we're at better growth, And into potential clearly those we've upside in the wet talked as seeing we're about delivering have opportunities, better obviously an we see past, in obviously
think we invest continuing is balance to overall, we're penetration. drive we it, household to want and where So business aggressively the that the of
into of innovation You first that we this moving 'XX pipeline, the see see as couple really that with that year well. half strong and we a in
getting increasing. And advertising them the increased of spend, back is Low margin Getting which invest margins working and where we're allowing business. to penetration, more the gross think, our on we working low the dollars now. the effectively that. flywheel right frankly, we business margins to awareness. the in importantly, effectiveness operating is quite us for We're like So very for gross behind
in globally term, markets. now. International, talked to big we still take see long long about into world. to likewise, around focused right markets we've the opportunities that the expand see brand very the on the we this We're But new term opportunities core
Diet The last more obviously, on this is, we good mix provide to consistent It's Diet. good been we've I'd as business, saw been inflection saw between the due shelf, to of had. more That's expansion us Prescription vet well. and deliberate. Diet and on the diets allowed the the a mix to to quarter. get benefit quarter function in allowed the a Science partly That's professionals We a sustained, that on say of that delivery the Diet us capacity Prescription Prescription
we're with it. pleased So overall,
a now, But see is starting that household a to some show mentioned, here starts will we us. come for -- think softer you soft category as down. as as environment U.S. least for bode economy The at little the right the we well landing, hopefully,
where to pricing little opportunity strength continue take Pricing The necessity do is flattening as environment inflation had good the we've the more come the we we the in more seen which a the leverage given that seen see news Hill's we is to is pricing an excellent on commodity business, volume And on bit moderate have brand. a of of we've that for We'll the as benefit the we get input through us P&L historically. get of We've costs. back. pricing that.
So forward. in feel good position to sustain like moving overall, that a we we're