thanks Rob, the question. Great. for
dial because think, where in emphasize long-term, with back, the around to comes building about I don't talking want the and necessarily performance lot impact of of immediate just business. we categories the in to it a We've opportunities. focused really all health our see those capabilities but time that you on intended capabilities. really on again, behind So see consistency growth our spent ability I building world our quarter the sustainable are in And
It's It's our return be. it's core innovation. it's behaviors. our our making accordingly. and innovation addressing we're So that data talking needs is that about making is and decision-making. where be, to on investment. the using sure it sure to drive across to the making acquisition It's data HX better advertising, where needs digital, that It's it sure channel Making sure invest But new then that all and basics we've been HX we
to do had we And the that. addressed to get the P&L middle of
X to and invest a get continue And then lot they health, health consistently years really measure really our get to where the want they brand equities, internally took us So and what allowing a our good pricing of is paid that place, we out last behind our brands. categories ultimately, And of to the build. to needed over we are we to our to. deliberately that's in in
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a again, now Rob, that think whitening the we premiumization, adjacencies, the core. significant Colgate innovation strategy, some on new of the have in Total question, brought your new on Oral focus we we America To the with Care. So product behind innovations on particularly lot rolling out Latin great
markets, heard that the we're India roll out. great bringing of across Asia continue of into some and will the some You to Max technology about Fresh Southeast that
stepped-up ultimately putting behind that and that will again, out. innovation the So resources we're play
some perform China high should continues single our brand good pricing The said, the referred investment very the Hazel some Hawley that to pretty & and specifically, I'll continues calendar premiumization, business by driven Colgate really, be had first easy business on digits, Colgate But being improving that do the primarily we the said moving health mix then to. to business. tougher really against a up our well, And talk it behind I comps getting to On China well. of we're comps. innovation overall, and We're side. Colgate forward. across of great that volume
need good, starting of quarters know, which Hazel, as you come has Hawley of is challenged yet. a to that not see where few come but we be We're to nicely, quite out & growth. back
have still for we room So opportunity.
we sustained market Hazel our volume very & moving want Hawley to value team next invest to at the and we structured drive be years in that competitive growth looking couple and approach That are ensure really We how a about for business. is the deliberately continue go-to-market thinking forward. can of to on over
and across with But will immune we're pleased that moving slowdown business drive the performance supporting growth that China our not the forward. business. to performance, behind the but think consistent But we we're sustained seeing those innovation overall,