morning, Rob. Good yes. Sure,
Let questions. me both those take
stores. discount CAGNY talking faster at we've strategy that years by as First, are discount for stores, non-measured channels, that highlighted And growing on channels. focused a to I are again are certainly, channels very stores, few been that the back you which growth we plays now. mentioned, quite the Again, measured value Nielsen, club this on the about particularly not e-commerce,
seeing Some emerge of the in Latin big box America. stores that we're
So been seeing so has new of and for that China, this overall, of strategic deliberate coming in we're out us. obviously platforms some the
channels to if of And in tune to what getting the we're number, non-measured channels. we've in take significant Xx Xx you America growth measured seen the North
obviously, there. that growth. is to sustain The key So growth good
business up Our roughly sales. of in total e-commerce quarter, was XX% double our the now digit
and So good overall, share growth businesses. we're in seeing those
CAGNY. by and China, In brick-and-mortar business. in shares in at you of I we've the progress fact, shares continued we're in demonstrated e-commerce And the the had. driven in to some CAGNY, China, seeing that we if our increase fact, take since likewise, very e-commerce much strong that
is feel we us. working for overall, So the strategy
transformation, TV businesses. penetration, behind our in of awareness share clearly, higher scale given using space. our the but see many of scope frequency ROI mediums brand by to ability driven really spending. continue to we reach to see We're in penetration. lot terms terms terms delivering our supporting fine-tuning digital markets, retailers, largely grow category of our we for growth spending for in drive as and our growth growth the and coming, we're continued the and And we'll and that ultimately different fact and of Obviously, Again, in brand a in consumption, ROI digital elevate of wide more our brands spread of a
just want to absolutely the be We're is This of is brands, growth. sure measuring the it that very sake making increasing and We returning the spending quickly. for to deliberate back not spending. and category driving sure
at, aimed from Rob. results sustain accelerate of we've to So the We're brands health continue there's number the looking our line to top the obviously grow and not good a specific we're strategy the and we're and seeing put in marketplace.