Exhibit 99.2
One of the benefits we value most is the heartfelt connection our customers feel to Coldwater Creek.
Her friendship and trust are at the core of everything we do – which is why personal service has always been our first priority.
Our top customers have so clearly demonstrated their loyalty to us, we would like to return the favor by creating an entirely new level of service and benefits….. just for her.
We call it onecreek
How we do it
Very high name capture rate at Retail
Large data warehouse with transactional data
Analysis of customer segments to determine top customers that qualify for onecreek.
12 month buyers 4.5M
onecreek initial Members 250,000
Demographics
onecreek average Household income is $93K compared to $83K for average Coldwater Creek customers
onecreek customers shop approximately 3 times more frequently than an average Coldwater Creek customer
onecreek customers spend approximately 4 times more than an average Coldwater Creek customer
Where is she?
onecreek Members
A Look at One Market
Manhattan
Active file
A Look at One Market
Manhattan
onecreek Members
A Look at One Market
Manhattan
Active file onecreek members
Program Benefits
Unparalleled VIP service whenever she is with us … including sneak peeks at upcoming trends and previews of our newest arrivals
Top-tier onecreek specialists who can find exactly what she wants
Her very own onecreek Personal Shopper at her favorite Coldwater Creek store
Exclusive onecreek savings offers
Extra-personal onecreek attention to every package we send
Free onecreek return shipping
A special onecreek present to help celebrate her birthday!
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Feedback
Feedback in our two test districts has been overwhelmingly positive!
“Nice touch, thank you so much, really appreciate that you took the time to hand write the thank you.”
onecreek Customer from store at Texarkana Pavilion in Texarkana, TX
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Appendix
Total onecreek Metrics
onecreek members account for top 5% of active file and for 19% of Gross Dollars Retention Rate approximately 86%
onecreek members 12 month buyers
Average Transaction $122 $92
12 month Gross Dollars/Household $878 $226
Average frequency 7.2 2.5
Manhattan onecreek Metrics (1,204 households)
onecreek members 12 month buyers
Average Transaction $126 $108
12 month Gross Dollars/Household $1,945 $461
Average frequency 15.5 4.3
Corporate Retail Point-of-Sale name capture rate 89%
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Thank you
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