economic a for company beginning year off and here of year-end the me We but solid headwinds the and sell-through $XXX.X we a you, the in the fourth our That, at morning, aftermarket the from business year coupled more impacted after came some XXXX. at what the quarter sell-in, particularly elsewhere was over versus good after and year growth million the obviously to dynamic and and and manage call. growth, was which on in really customers our John, revenue the softness XXXX in year, for X% hearing year, impacted to decisions in into in and anticipated than Europe anticipated. the coming growth how the impacts latent fast everyone. just macro finished from also our Welcome XXXX. we China with going and XXXX Thank challenging it
After more in. business than improve, first slow to so a half we We the back were China, saw more maybe see This XX.X%. quarter the start what in the momentum of itself line coming year, year was at fourth closed the expecting. growing definitely with sentiment customer revenue, even bit little of in and we a a excluding start with solid
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continues unit counts high our per in more record we're net in car dealerships. QX, that in average increase, to had and still business revenue and We still
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consumers are of than in X time, have At than the more $XX,XXX. X more negative and upside equity same down
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to business support to to here and them ultimately them. drive try to We're
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Our program. OEM by to as revenue Rivian impacted in quarter declined this slightly the was the package changes
before. and matte as time, offering referral the So a going will of forward, we'll at STEALTH program, front wrap the same into about Rivian co-marketed we've which be then to shifting our factory PPF of full shift option with our part package, the full-body our talked
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Our our with China expectations. which region came in consistent at $X.X was million,
in $XX.X that ever highest recall the we China QX at quarter had that of last year we revenue You'll million. had
dynamic. So into our makes as discussed a QX the changes for on and in sell-through it tough But we in call, we've sell-in we as here arrested comp QX. noted many last made
rate the products of sort million from run the for So here. million new $X brought baseline we market, be should this the to $X into
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about So we last there no terms in I what think really of from what's happening quarter. changes talked
we want And direct as the markets no key car is previously China top be world, in of we the exception. and to indicated,
in China. So ultimately in to that our accomplish we're advancing that to discussions end,
distributor Japan, and the year, completed For we India. in acquisitions Thailand
from we'll we added past fixed about added our acquisition. operations, in-country is acquired the the -- SG&A strong, as we load costs see of As talk will grow or record about, operations as our very post historically but we've we that and we've benefits these talked track
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with OEMs, of in services ever relationship, country operations in these franchising But did businesses service, would going distribution partners, much we're we owning the very accomplished already the like. includes this early that that and discussions So and the year. deeper than we stages we're have dealership local in
on results the benefit good the in and for India, drive see have East it's to and of of we've define P&L deployment ultimately our Asia, focus quarter that, Middle and in created And important more smarter been with Latin clarify now the can SG&A. us the Asia really America, we which regional we and region, investment leadership, XXXX, which is East the Europe and smarter throughout Middle then in U.S. you accountability that, capital worked So to Pacific, within
in and the So complete distributors largely acquiring China, we're pending acquisitions with with of those strategy markets. key
in in full terms each our services in recognizing scale where of we our respective we each a now approach and operate, offer the focus including depth us, give operating So that market-by-market market the presence potential ultimately the that and leverage of direct in markets. those go-to-market can full is taking growing products and tailoring our the
we in us We I works term. year, over over although the strength of performance the in upside XX.X%, couple the of the years, some still came improvement point the for opportunity of XXX dollar gross against sort next near margin was at with basis extent pleased this the think 'XX. which to to have
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So no exception. this year was
million primarily SG&A. overhead on that manage working our call, is As very very we We're hard focusing to focused we're quarter. to growth corporate $XX.X our SG&A about rate our or the And in and something talked grew our on last SG&A SG&A XX.X% in on.
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have go to a we that's a services offering. have broader of confront we're that as we So continue dynamic to and portfolio forward
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in XX% R&D. such the nominal associated locations Our that really fourth a quarter, increase with we growth as as spend SG&A our and to the XX% factors the SG&A a acquisition-related that, lesser the that marketing by then percent extent, of XX% of and added, cost driven in was revenue
to a structure in of of kicked our right comprehensive be end, have current growth. we're expense ensure And off year the with this we places. saw the and So that QX environment, of to realities investing one the that to slower review we in mindful we've
work that February, million in reduction And the focused run at about a or we've actions and inherited intentional while impacts rate acquisition. positions on have taken needs review so This us and take including our through largely things a posture annual have reset to created to and expectations savings. $X workforce that corporate as level continues, remote in more will already we like us current
in day justify in in but true all overhead drive that These investments truly ultimately long. investments reduced growth have think where that I are I SG&A possible. corporate and our in investments the to revenue be future. will field the scrutinized
targeting they structure the the of vendors through throughout take action of of necessary available, as optimizing not by as and expense we'll other at outside expense available million we're certainly we and the organization more not dollars several become reorganization the with services through the long-term positions the continue but backfilling through corporate attrition. business, review, health costs personnel corporate and and So certain
see than the for uncertain more and XXXX mixed we as So normal. outlook
So the aftermarket improved. seems have to the in sentiment positive
have As in we're a we company, think we on I and have clarity than as focus better executing the that things years are several more important.
to on see doing and you're ensure to correctly. you as it think revenue I doing you it slower, grow gives reflect time what you're more
the I in than drive a burden regulatory to would XXXX to lower do XXXX. lot and the U.S. in of is I company the start our I promise encouraging. of more need think what The same. in I forward to know we And think know I of did mean say team I XXXX
other interest market more unlock and expected. want affordability and the in the compared On these of remains as as not rates inflation certainly challenges. moved to part new hand, have would aftermarket car the we And to years, subdued previous due the to
earlier, standpoint. growth we've and business actually painful historical basis the was on in our expense And global the impedes our best to business structure is against rate nature, from fourth and FX mandate while P&L a trade incredibly strengthened But a growth our optimizing regions, despite strongest a some mitigations help I of their have the just realization our achieve on remained that obviously drive our we reduces management the margin, probably our and has realignment to impediments alignment quarter Additionally, revenue management I respective leaders completed tariffs to specter expanding as from in and common success. strong in global extent to future had. our we've mentioned dollar currency we've the with around in and standpoint results think pairs, an efforts driving uncertainty and and We're ever a structure how to put the and responsibilities, organized creates the our to and U.S. place focus markets.
direct largely in business pivotal for desire capital deploy acquire our to to we're drive complete a refine year growth. implement XXXX where to future global our key earlier, in I As markets in want distributors pending presence. China, is we the strategy and mentioned to a us
As expansion can a existing products exclusively services products alongside is of interest think not we've larger services. and dealership talked more business, mainly presence space our we further other but the about, developing TAM opportunity new car the ours where bring our in for primary into
have it's very and now. and this would through working gone to this and all targets of The meaningful and fragmented include in deep fragmented than targets probably we business hoped, achieve nature more are that expectations We've not to purchase the viable of process the analyze price. scale, these that then not but strategies the challenge is around to unrealistic accomplish such that
up had countries to an this in shareholders the that implement record there's back-end said, probably objective. that primary was the interesting attendance, maybe That what attendance, that in to relatively such We last dealer is, book conference opportunity Very attendees. some to over exists the substantial our this dynamic strategy becomes all-time of a record before the current returning was week. just we conference interesting speaks and have to XX XXX a We space. represented. more And just later speaking, uncertainty see to loaded. overall cash would in had was This of
describe to I it's just demonstrably say feedback confidence more there would better I for challenges as start more at on was aren't But than positive. sentiment coming. business who have they than Different you not opinions good. talk the XXXX or XXXX time, was a their it and good, deteriorating XXXX, positive the folks, good to. based was means to the same off think that sentiment is hard the But much whether more or that that
businesses, now alike as is and types We that's something messages to days. can redouble and efficient minutes as unveiled it a we many things that excellent product we're to turning And many customers amazing in done efforts what's of our example for the like, work, efforts done service to into We conference, serve to one getting commitment customers company provide and to be #X and geographies. ours redouble really service. slack remote across our and lines many impediment that they providing be in objective these always often XXXX something more takes no our than ensure our and an need of could at X are ensure of the for that quickly
efficient eliminating service. that focused on our of and being we're possible absolutely in excellent And delivery as as
So through conference, the launch the the our and to year. and customers commitment and percolating that company our initiatives for was at this that's
the Our going received windshield opportunity. been excited has the well. protection thus on good film product of far. seem We've upsell launch to be quite the feedback Customers about
improvements a this already As we are architectural product to some bit consumers We're little unlock around that mentioned as later program. this its before, making film typically year start it potential we hope in good not really appeal does a consumer product to because our marketing gateway ecosystem. to our to
technology-enabled then customer of QX, warranty extended glass base requested by time. dealers again, that of rolling countertops which requested angle part got beginning really very the by over something protection of related, films launching protection drive breakage in overall out of program, the in more process surface is for tools And We've the the that and selling the the are to some much in there. QX an things addition strategy and dedicated like of vertical growing
scheduling items and focused orders, to quotes deals that. as continues, things now by followed for in help And As portfolio in customer we're a and our submissions and as business consumer-facing work have This is we're and things them, we and their we're in DAP, customers then And TAM finally, for to our in to our into colored our our and warranty like expander investment looking forward around run DAP are ways a we're to value QX. on such film commissions. platform components on may focused mentioned that. and add elsewhere DAP efficiently to DAP around planning scheduling benefit our delivering also leads customers' then and business, this launch starting more integrated before, operational
as on received So of to continues. base we're our customer makes really traditional mobile as we of at to a mobile the which from want can DAP launched We sense. and the DAP and first And asks app into the queue. App in putting requests, parity dealer development lot reach as lot positive additional feature Stores the and we between companion feedback app desktop that we conference and the a much
the always, greatly effort team. appreciate I as of So our
in conference groups our different drive are many of employee part One is different global often well. having parts of forward. it that bring as we not And world to dealer together can of a the benefits conference in pushing it's the the as business
it's everyone's so amazing that time an our need team our that to who be really I recognizing high-intensity do you and mission do in I'd remiss that we working and And on. a without they to can to And time. always exceptionally hard, very need And what a how understand and does dense job we well. customers in marketing great and putting event serve tell
Thanks the start we team Barry. will go ahead. So Barry, their busy to year. for turn and to it our over efforts,
