and our thank us morning, call. joining for third earnings Good on you Matt. quarter Thanks,
in carried a under continuation QX. shop of the careful seen into through announced down from was the you the customer had billion, challenging the per quarter and with is saw they lulls. $X.XX.Now, shopping The As at sales, saw third adjusted during in want coming then sales clearly key the themes how during emerge and the results X.X% one share which we calendar first Based total negative a the earnings for of when they half quarter in key the $X.X this we the in money. retreating translated X% coming their comp. pressure also We've year a with on being was is these moments of morning, earlier we and to and into about decide to on customers spend trend
merchandise, take power on new gravity promotions sales month, to that customers that theme and run, brand their and expand in value and also the in such digits. or place the by we private as quarters mid-single prior this by we our continues down at to offerings year, stores looking events to customers end Another of see assortment August items our clearance each key the focusing our in the were be season. towards continued online.Breaking innovative down Similar to quarter buying brands
combination rec, we negative that September some business. end coupled month the that mid-single in cooler by the driven with later versus result sales our in a outdoor increased coming with temperatures, in we of The was and sales division, as well digit October furniture, performing were Declines team fitness bikes business and X.X% in comp.Looking business. outdoor our continued our in by sports and average results as discussed sports we lasted Once This early the good to natural negative Day October, resulting September got the the by forward and past the month, our in school driven see calendar, comp. event month, sales temperatures, fall did we which low-double seasonal call, to on momentum QX saw back categories. entire on in the than we an saw slowdown we a digit uptick early into shopping As that We sales our offset QX, ran which at best by attribute softness strength coupled the a believe business. improvement in we a saw on into in of Labor a sales suppressed much at but trend, early warmer a cooking lack for carried decrease. partially was with trend September, in
lap started we quarter. pick mentioned approached X.X% last as But this Our as of end earlier, from saw season, towards up comps to I ran outdoor year. hunting October for the division softer down we business the
which mixed believe gravitated sales year above-average down. soft activity Customers X.X% at the September. as primarily [indiscernible] caused in Promotional the our high-margin was experienced for the towards decrease better that clearance, which we X.X%. above our business down XX.X%, This seasonal ran a for of Our you believe apparel sits quarter the of continues basis last but quarter by with initiatives, than the which a businesses out products. some like items.Moving temperatures XXX we September on gross quarter at our in levels.Now, but to I'd in guidance, to annual rate in merchandise Apparel and the gross updates the line resulted a then remain footwear, moved margin warmer lower-margin back quarter our XX instead came our And three was our to the off during footwear fall softer of the We roughly we through temperatures against couple driven into plan for pre-pandemic in October, during slightly was in last school, was below started starting by to coming range is above strong primary tapered summer margin, versus demand year. which versus early long XX.X%, our our was prior down with XX margin and tamped year. basis points which stores. experienced points expectations. We new quarters progress point erosion basis driver give margin
opened the in stores with locations During we X Virginia, and Texas. new quarter, Indiana, third Missouri
huge to single that our November, openings a represent opened of During with for make our This help is number we've month, largest of opened team members for company, all take stores to accomplishment the single ever moment want a XX in recognize new X a this year, possible. for we on weekend. XXXX. up bringing that and to stores X a our the total final our November I
ensure new into or grand opening. a with better each continue we of getting open store to a we insights As new factors gain what launch successful locations,
in additional we that opened up this store footprint that markets more be through sales need a legacy ticket data year, to sample our their has After own the apparent as or open newer to conversion learn therefore a openings, also sales small, will on the to both well [ our sales have have the become brand will build group, track ramp more stores ] future longer and current on awareness is 'XX to awareness, as that on XXXX what to and is we ramp becoming meet in are likely we'll While from time get surpass investment and targets.What stores we outside started analyze the maturity. is will size of is where in clearer markets as from high take open our and expectations traffic, stores new and refine brand the as used openings. XXXX, additional still store for stores data
have stores that we about the that number dot-com to the of new call.Another good our forward, look we pipeline is open our the accelerate growth earnings of around business. we're of As excited growth guidance to XXXX plan one initiatives our during identified. in we've We'll next
quarter has advancements While made the third in we've the challenges will some growth year, we channel this help that similar our faced this future. drive in meaningful and believe feeling brick customers that mortar the
we partnership last announced our new During Fanatics. call, quarter's with earnings
days, quarter giving for While expanded Xx season. the this dramatically NCAA it the early our in our the styles we just with in offering number started holiday time partnership, customers to with gift we've is of offering over
add more wider we've greatly a expand hunting. been as our [ us SKU [ Sezzle, Over continue much will service best expanded hard categories functionality fan catalog working ] also a paying as base.In adding that supports on help addition new additional for growth, to such ] significantly option such season. SKUs offerings reach as time, each larger, will online our and extensive league's their to [ ] We new to and we start be leverage allowing
positioned As to we our initiative including Cyber head I'd with demand like into expanded update additional the on from the holidays, customer we're capture in Monday.The surge that to and assortment Week you Green key all shopping the that we believe well data and online platform. is new this capabilities third events,
spent to of and at segments. call, adding During this to quarter spend QX. Team fine-tuning along our increase traffic help tool segmentation developing customer toolbox end last work, new various greater our last has QX. discussed from playbooks our our we drive with the customer the
engagement, We help revenue. of CDP main customers with and have us focuses our connection a will which build increasing both sales our incremental drive and customer work, deeper improving in X identification
this While results. marketing initial capabilities to we've our our just of for begun have promising leverage yielded new tests some tool,
was in our help channels. to order the marketing reach our expand grow to various of file test addressable customer First
this group sent the case During offered customer exciting increasing we a our that group, QX, to of we offers of [ customers the trip drive of [ XX%.Another that increase with frequency discount spend both with campaign about the number higher that initial basket subset leveraging reaching to targeted lapse best example use a our on ]. our small ran monitored growth we an customers. managed emails by us continued shop ] with helped saw with a focus a at we're reactivation was how data incremental and of tests size. What was We at this we after this platform,
will is QX don't scaling moving start like and with financial hard The in DC a beyond.The doing has touch of working XXXX initiative to our on continue we is to our for needle our XXXX next core open enabler we have live these Carl? the range CFO, will of I'll tests the getting learnings guidance. who update go to chain believe able impact of final as through many new our roll plan you management out to we performance, This with we're we're new dive all supply been stores.Now, the to turn While warehouse over the on long supply deeper Carl a a it improving ready along results, key our to we're planning to an and huge and we'll running efficiencies year. implementation that expect I'd team be install Ford, walk they Georgia around of spring chain. anticipating in start that system, our on do in work the