first morning Good our for joining XXXX earnings and call. thanks Matt. to everyone Thanks, quarter
always, your we support and Academy and As Outdoors. interest Sports of appreciate
$X.XX morning, X.X% of As our from press in release was decline year. last which for you QX came this at versus the saw quarter billion, a sales first
we a reminder, had As a XXrd XXXX. week in
Using XX first down year. compares through the XX X in last at weeks methodology, this sales a which weeks using X.X%. calculation, we're versus X sales came So through comp shifted our quarter year for this comparable
is in saw improvement encouraging the innovative quarter we've previous with throughout keeping discretionary that quarter we with tight while April customers elevated with assortment remains spending. the challenged gravitating depleted, while to towards best in their by be As calls of shopping sequential month current value was personal held and items.
What The causing we environment. patterns been levels, the customers customer at customer was QX. episodically terms in being trends expected, our the Inflation our macroeconomic true offerings along shopping in first new cited the prices with savings have our of
The more for as July, national Day, us improvement ahead opportunity Back-to-School. events several of for continued posted Father's beginning to approach with dotcom last shopping business X% total second merchandise such total our of over X% and and growing surface, sales increase taken year.
BOPIS still Xth an sales last a highlights of represented versus business. quarter that year, to QX, us, Beneath we've the than this omnichannel true of sales comprised ship from represents good show dotcom of a X.X% which XX% the store
know, As goals business. is omnichannel of one you long-range powerful build a plan to our more
that most We because our know They per spend our non-omnichannel are a transaction, per more on and many than customer. customers all of we focused omnichannel as is more Xx channels shop more valuable customer. in shopper year to across Xx engaging sales possible as an they were frequently,
the hard quarter divisions, sales a basis. the the during on side of performed across of terms In business different the non-shifted best performance our goods
season. fall sets years, and categories heading for in fishing in for the been remained we've key businesses Our hunting The activate and we YETI. into expect strongest bit the Stanley the us ran saw position later strong slowed months in Camping us Outdoor field remains best we run little X hard a both a QX the which differentiators in past to the year. summer but well QX, which increase. by in up and gains in for fishing The category continues goods to driven this and significant over are division, trend the within down X% hunting business inventory
which Recreation we in Pickleball. our categorize that Sports growth was in challenging and crawfish across other We continued strong quarter, that this has by of years, division saw business region. driven The for which which Team of includes X%. the the led in hard is Sports, primarily by cooking past ran portion down as performance a It sales also shortage been outdoor category, entire suppressed strong us a had the Gulf but over couple goods
another ensure seen accessories, strong my and and to have on spices broadest remarks. most summer and have people share. Academy.
The season we most our help for We marketing plans Sports business this We help later preparing continue the offer fitness, we assortment it also we in across plan rebound see as capitalize cooking cooking types business exited market softness summer talk where marketplace business little and a we bit for grilling.
To and traffic the equipment. cardio premium started making remains differentiator this, and some and about crawfish to to in fuels, rubs, holistic key in We'll in surfaces, a this improve challenged the grow driver outdoor for Recreation
our for Birkenstock, performance of driven Brooks by such slip-ins. soft the second-best Crocs side as solid and at Athletic down Nike, was the quarter, in the was running and On category negative strong performing the Casual improvement footwear sales trend. footwear with a footwear brands, business, sales Skechers increases QX New by over Balance. in driven which the had were X%, slightly goods strongest performance
quarter. the with can top footwear X% sales newest gain outdoor time, and items for were the brands part same apparel current performers. business the partner to the to relevant gain At styles. to customers our access to work kids access brands that are our already access to division, ensure categories continue to were we and continue expanded that not the We pipelines have with to our of innovation existing Within this down we our assortment.
Apparel
jerseys hard Carhartt of year of guidance from World to mix a in in as with the some discuss year the by margins. this in private later The continue planned also some and key segment weakest brands, this versus point We rate Nike, is kick-off us quarter that call. in to will last has by the on commemorative year.
From of we profitability solid assortment such launched and last are XX.X% the the XX.X%. basis done merchandise spring, goods for later Levi's, decline fall. a newer release Astros Carl decline along basis year. last businesses, last editing national during That see performance margin work with primarily year, caused the Basketball for team while decline year. margin the majority the XX said, the National for the position an achieve primarily business in at Freely more pro-football to merchandise college apparel and done LSU in being margin our R.O.W.
Licensed lower-margin the rate his And standpoint, comments remain such Championship great gross us business came this or point to coupled promotional a lot of driven XX.X% our was was the extra seeing the profitability XX Women's gross Series to as well of full strong being track as detail our our from growth activity around sales brands We results lapping of in versus
calendar. we're continue the remainder shopping pressure To we out to sales combat expect the their this, in the our customer customers for trends will leaning spending. remain while our time initiatives.
In that year, moderate there key over base X customer demonstrated Newness, and plan the the of the primary long-range forecast also regards during the clearly year, behavior, we on and periods drivers: past As focusing traffic value, are to sales under on driving
terms that expanded traffic the of last NordicTrack we over In continue such and to way we've in sales. in Several interest of available another the added to innovative number of as our year. drive look fitness in for brands to this emerging will assortment customer and brands add spark new BURLEBO to stores as newness, the year, an Birkenstock, apparel be and assortment and
in to the innovation comments think We on help value as such of ball shoes offering, newness newness Trail club the weren't part But we we we're way I a brand in In is sales as assortment, launched golf and exclusive Initially, to continued last mentioned lean about to there that added road.
The for as portfolio, outdoor another And Academy. plan our the down recently softness sandals. the private in we've order to our business, and Chaco similar business. way well-known to leveraging place a business. jump-start side earlier opportunities newness are Redfield into categories. Fitness category this brands of we're spark my is sets. brick-and-mortar previously expansion golf the into bring lagging our is also where [indiscernible] continue leaning our highlight Ultra to running or in in
walking by home. trends, The into they with treadmill focus desks well a which equipment for while also our that first want standing such simplified reenergize emerging or cardio workout to impact use assortment as at a are works while on pads, leaning essentially who is people value capitalizing low items
well within cross-fit add brick-and-mortar taking known digitally to to a is respect the the to the advantage our native soft is addition in that retailer of Another being community. by trend brand cross-fit fitness assortment. first a They're
earlier, Finally, styles. NordicTrack outdoors as to expanding mentioned within we're I out our additional with Cardio, briefly assortment
several the Lifepro Another cold on expanding we're from offerings Podium. and recovery growing nutrition where store Sports with in ] trend third into including new stores, brands of our launching [ is focused the is leg with fitness therapy Hyperice. and Jaco
distorting we front, our and ramp categories. continue by value the up to focus brands the On products,
brand value We items. have on everyday national private defined clearly key and leadership
positioned You'll our see in our primarily stores and these in heavily on and items signed featured marketing and website.
firmly seasonal a patterns use milestones pricing advantage also remain on the customers' key categories drive model, committed during traffic to shopping the of we take episodic will way everyday as While in and calendar. to we our promotions
we Father's and Xth earlier, including the shopping in national and quarter, have kick-off Back-to-School Memorial second to in season. calendar Day, July mentioned I of the football As the events several Day,
focused fishing patio driveway We in to help on a promotions key slate an furniture, grilling, the and ensure this as pools, such have emphasis categories we of time period summer strong with decision. win
incorporated initiatives plan start several long-range our expect dividends Opening the paying into have stores also new the year. we growth for strategies, we as We to driver through which us. #X that progress remains are
in XX XX, guided, stores. to plan XXXX, open we up previously we new As
is our second right a During up and We're of the of opened Zanesville, one new up second between X quarter, excited Greenwood, ago, markets. in outside balance good a this half XX will locations for of store up presence open stores existing and to of XX to in XXX. XX year store Ohio, our and to Indianapolis. with the Raleigh Carolina, count first south couple is year from the XX states our we of North which stores The Indiana, new that the in expanding in remaining we weeks third which the Knightdale, with just opened new
During the of our stores quarter, vintage positive new ran 'XX first comps.
vintage XXXX the the higher in than While tracking 'XX of that base, X is comp we not the vintage. volume are currently levels year to
that XXXX even is stores Our will expectation the stronger. be
Our next to second core our XX% dotcom to business strategy is X penetration years. over the grow
start off the mentioned are earlier, comps channel sales quarter to consecutive dotcom positive the this our a I of As business. This second QX. in is strong for in
sports our this we'll phase help of as new launch be the are reach focuses remainder will offer enable that our delivery shopping incremental DoorDash year speed.
One Back-to-School.
Initially, we on app able to new to to Academy the capability another capability ability where will there better strong We them online, next their in will new products. help many to the outdoor sales. the experience, of this shopping footprint partner focus helps be customer go this us with customers offer can experience will level And head across delivery core our deliver of our Our out further same-day X-hour added choose DoorDash to into offering, the key that so option. our same-day fulfillment improve will fulfillment this of This into this streamline fun expanded DoorDash live We through as omnichannel The that to all sites order we have same-day and coupled and through capability products into customers from the on fulfillment. front drive entire our app. guarantee and BOPIS functionality customers service, assortments with activities. and as is simplify we and head integrate believe fulfillment elevate us
speak of us focus calls work this Another is connection to our heard strategy the under analytics. you've all from with a deeper prior data through and in that the customers driving use
credit as apply. being with branded every will not summer, cornerstone loyalty X% who many being card of said, we our to the have card choose our or loyalty value be Over the tool Academy qualify plan clear, be we will proposition. for either remain first-ever That customers myAcademy. primary the program, purchase the off launch don't To which our to
So online a loyalist we credit non-Academy customers we buying plan to for The offers eliminate next fully how plan point, expanding the versus Over in out by to that shipping program program, with and to products goal with integrate we card perching time, resonate into as personalized ones their birthday and engage myAcademy to reduce power the prior and purchase welcome and to is the new aren't $XXX, elements to through Back-to-School. while our and expand myAcademy. and/or access is both this include people on loyalty customers inter-app, through offers, offer purchases our rolled for $XX targeted who have plan this insider off At promotions.
Key over to program. will checkout of is reward. free faster XX% our for features offering of benefits, $XX test of up the also a deals
of forward supply and chain center The our of implementation Another our now is new distribution initiatives We should move out one productivity it long-range supply several scale and has our we system gone that of management initiatives. our to is see plan of live. Georgia chain. as leverage warehouse increased service levels one
collectively smoothly has transitions companies. of we to management Our other at new are been changeover has team many WMS through pleased these at gone. the all how the And
will of over implementation system to new achieving we the that outlined the growth our in foundational of This of a that plan. our X the our is lot we targets reminder, WMS. long-range Manhattan be us first a to As the store converting is DCs
over engage we While the pillars provide long-range plan, how newness regular we can control a that we that, financials. QX and it focused execute can't with along Carl, will remain is our for who and and customers the also a deliver marketing can to going dive control we customer our on on.
With against control We we the levels we're what through of with Carl? value economy, you deeper how basis. we how turn our to give service into I'll